SEO Specialist

SEO Content Quality & Optimization

• Follow and help maintain SEO content guidelines and standards for English-language content

• Ensure content follows SEO best practices across:

• Search intent and topical relevance

• Keyword targeting and semantic relevance

• Internal linking

• E-E-A-T

• On-page SEO

• Content structure and FAQs

• Metadata

• Entity optimization

• AI-search visibility

• Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content

• Help maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards

AI Integration & Content Innovation

• Use AI tools and workflows in the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability
• Help develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases
• Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues

Performance & Analytics

• Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms
• Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement
• Identify content performance trends and translate insights into actionable optimization opportunities
• Measure the impact of content updates and SEO initiatives and help refine the content strategy based on performance data
• Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement

Requirements

• 2+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO
• Good understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO
• Strong analytical and problem-solving skills
• Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms
• Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses