SEO Specialist (Contractor)

About DSGPay DSGPay is a licensed fintech and global payment solutions company with operations across Thailand, Hong Kong and other markets. We help businesses and individuals move money across borders quickly, securely and compliantly.

Role Overview

We are looking for an experienced SEO Specialist on a contract basis to grow DSGPay's organic visibility across our key markets. You will audit our current website, fix technical issues, build a keyword and content plan for cross-border payment searches, and report on measurable results. You will work closely with our Marketing and Tech teams, and all content must meet the standards expected of a regulated financial services company.

Engagement Terms

• Engagement type: Independent contractor (service agreement), not employment
• Initial term: 6 months, renewable based on performance
• Commitment: Approx. 15–20 hours per week, flexible schedule
• Working hours overlap: At least 3 hours per week overlap with Thailand time (GMT+7) for check-ins
• Fees: Fixed monthly retainer or hourly rate, invoiced monthly; to be agreed
• Tools & expenses: Contractor uses own equipment; approved SEO tool subscriptions provided or reimbursed by DSGPay
• Notice: 30 days' written notice by either party

Key responsibilities:Technical SEO Technical SEO

• Run a full technical audit of the DSGPay website in the first 30 days (site speed, Core Web Vitals, indexing, crawl errors, mobile usability, structured data)

• Prioritise fixes and work with the Tech team to implement them

• Set up and manage multi-language and multi-market SEO (hreflang) for Thailand, Hong Kong and other markets

Keyword & Content Strategy

• Research keywords for cross-border payments, remittance, FX and business payment searches in each target market

• Build a quarterly content plan and write SEO briefs for blogs, landing pages and FAQs

• Optimise existing pages (titles, meta descriptions, headings, internal links)

Off-page & Local SEO

• Build quality backlinks through ethical, white-hat methods only

• Set up and maintain Google Business Profiles for our office locations

Reporting

• Set up tracking in Google Search Console and Google Analytics 4

• Send a monthly performance report and join a monthly review call with Marketing

• Monitor competitors and recommend new opportunities

Deliverables & KPIs

• First 30 days: Technical SEO audit with prioritised fix list; baseline report of current rankings and traffic
• First 60 days: Keyword map per market; quarterly content plan; top 10 landing pages optimised
• Monthly: Performance report; agreed content briefs; backlink activity log

Success will be measured on:

• Growth in organic traffic and organic leads/sign-ups per market

• Ranking improvement for agreed priority keywords

• Technical health score and Core Web Vitals status

• On-time delivery of agreed monthly deliverables

Targets will be agreed with the Marketing Lead after the baseline report. Job Requirements

• 4+ years of hands-on SEO experience, with proven results you can show (case studies, traffic or ranking growth)

• Strong technical SEO skills: site audits, Core Web Vitals, schema, indexing and hreflang

• Experience with SEO tools such as Google Search Console, GA4, Ahrefs or SEMrush, and Screaming Frog

• Experience running SEO for multiple countries or languages

• Able to work independently, manage your own time and meet agreed deadlines

• Good written and spoken Thai and English for content, reporting and briefs

Basic Qualifications

• Bachelor's degree in Marketing, Communications, IT or a related field, or equivalent experience

• Portfolio or case studies of past SEO work

• Registered business or freelancer able to issue invoices

Nice to have

• SEO experience in fintech, banking, payments or other regulated industries

• Basic HTML and CMS knowledge (e.g. WordPress, Webflow)

• Google Analytics or similar certification

How to Apply Please send your CV or company profile, portfolio or 2–3 SEO case studies, and your proposed monthly retainer or hourly rate to [email protected] with the subject "SEO Specialist (Contractor)".

Selection process: Application review → 30-minute intro call → short paid or unpaid SEO review task (e.g. a mini audit of one page) → final call with Marketing Lead and HR → service agreement.

Data Privacy & Consent By submitting your application, you consent to DSGPay collecting, using and retaining your personal data for recruitment and contracting purposes in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong. You may request access to or correction of your personal data at any time by contacting our HR team.