SEO Specialist| Infoedge| Noida|

Day-to-Day Responsibilities

• Be well-versed in tracking, reporting, and analyzing website performance using analytics tools.
• Have working knowledge of Google Data Studio (Looker Studio).
• Possess strong experience in dynamic website optimization. Monitor search engine algorithms and stay up to date with changes in the SEO landscape.
• Develop and implement effective content strategies. Drive targeted organic traffic through successful SEO initiatives.
• Continuously monitor search terms, keyword rankings, and website analytics, and provide actionable recommendations for improvement.
• Demonstrate a strong technical understanding of SEO. Exhibit excellent analytical, research, and problem-solving skills.
• Perform ongoing keyword research, including identifying and expanding keyword opportunities. Research and implement content recommendations to improve organic search performance.
• Conduct competitor research and analysis to identify growth opportunities. Recommend improvements to website architecture, content, internal linking, and other SEO factors to enhance search rankings. Develop advanced internal linking strategies and optimize crawl budget.
• Demonstrate expertise in E-E-A-T optimization and building organic brand authority.
• Have a strong understanding of entity-based SEO, semantic search, and AI-driven search trends. Optimize websites for AI Overviews, featured snippets, knowledge panels, and zero-click searches. Implement effective geo-targeted SEO strategies.
• Possess a strong understanding of schema markup and structured data implementation.