SEO/AEO Analyst

As the SEO and AEO Analyst at Amuse Labs, youll own and execute a high-impact organic growth strategy that drives qualified traffic, product sign-ups, and revenue. This is a hands-on role for someone who combines SEO expertise, analytical thinking, experimentation, and strong executionand is excited about the evolving world of AI-powered search and answer engines.

What Youll Do

• Own end-to-end SEO and AEO strategy for amuselabs.com with a focus on organic visibility, qualified traffic, sign-ups, and revenue

• Identify and capture high-intent searches by our customers and community (puzzle makers, publishers, educators, marketers and HR professionals)

• Conduct keyword, search-intent, SERP, competitor, and content-gap research to identify scalable growth opportunities

• Build content strategies, topic clusters, and search-focused roadmaps aligned with business goals, product priorities, and customer journeys

• Optimize landing pages, product pages, blogs, and solution pages for rankings, CTR, conversions, featured snippets, and AI-powered search visibility

• Apply AEO/GEO best practices to improve content discoverability, structure, entity understanding, and visibility across emerging answer-engine experiences

• Lead technical SEO initiatives like crawlability, indexation, site architecture, internal linking, Core Web Vitals, JavaScript SEO, canonicalization, sitemaps, robots.txt, and structured data

• Run SEO/AEO experiments and use data to improve rankings, organic CTR, qualified traffic, engagement, and conversions

• Analyze competitors, search trends, SERP features, and AI search experiences to identify content, technical, and visibility opportunities

• Collaborate with paid marketing teams to improve funnel performance

  What Were Looking For

• 2+ years of hands-on SEO experience, preferably in B2B SaaS, technology, or product-led businesses

• Proven ability to grow organic traffic, qualified leads, product sign-ups, pipeline, or revenue

• Strong understanding of technical SEO, on-page optimization, keyword research, search intent, content strategy, and competitor analysis

• Working knowledge of AEO/GEO and AI-powered search, including structured content, entity optimization, Schema.org, and direct-answer experiences

• Experience with Google Search Console, GA4, Ahrefs/SEMrush, and SEO/AEO reporting/analytics tools

• Experience working with CMS platforms; WordPress experience is a plus

• International exposure, international SEO, multilingual content, or knowledge of multiple languages is a plus

  Benefits

• Salary comparable to that of Tech MNCs and commensurate with experience.

• Annual bonus based on individual and company performance

• Employee and family health insurance cover for Rs. 5 lakhs per year

• Exposure to international markets

• Excellent work culture (supportive, collaborative, autonomy, mentorship, fun, team, learning environment for professional development)

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