SEO/Google Ads Lead

Do you enjoy digging into numbers, spotting what’s really driving performance, and making smart, practical improvements, without getting lost in hype or busywork?

Alexanders Digital Marketing is looking for a part-time Google Ads & SEO Specialist to take ownership of paid search and SEO delivery across a portfolio of clients. This is a hands-on role for someone who enjoys optimisation, performance tracking, web UX/continual improvement, and who’s comfortable using AI tools with judgement, not on autopilot.

We’re a well-established agency (29 years) working with growing businesses across Christchurch, Auckland, Ashburton and online, in home services, construction, tourism, associations, B2B and agri marketing. Our clients want marketing that works, makes sense, and improves steadily, not black-box tactics or vanity metrics.

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What you’ll be responsible for

• Managing and optimising Google Ads campaigns
• Implementing and maintaining SEO and GEO programs to improve visibility across both traditional search engines and AI-powered search and answer platforms
• Carrying out keyword, search intent and topic research to identify how prospective customers are searching and asking questions
• On-page optimisation, content recommendations and technical SEO fundamentals
• Improving website structure, content, schema, entity signals and authority to strengthen visibility in Google and AI-generated answers
• Using tools such as Moz, SEMrush, RankMath and AI/search visibility tools to guide decisions
• Monitoring rankings, traffic, conversions and AI visibility, spotting opportunities and making data-led adjustments
• Providing clear insights and recommendations — not just reports
• Working closely with the Client Lead to align activity with each client’s commercial priorities
• Using AI tools to support research, analysis, content development and optimisation, with human oversight and accountability
• Reviewing competitor activity across search, paid media and AI visibility
• Undertaking analysis and helping prepare digital marketing recommendations, scopes and proposals

This is an execution role: you’ll be doing the work but with room to think, test, and improve rather than just “set and forget”. There will be some client facing but there is an account manager to work alongside.

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This role suits someone who:

• Has 3–6+ years’ experience in Google Ads and SEO
• Fluent in English as a first language
• Is competent with GA4 tags and tracking
• Has experience using Claude to produce reports
• Is comfortable working across both paid and organic search
• Enjoys numbers, patterns, and performance analysis
• Understands that outcomes matter more than activity
• Can smell mediocre AI answers; knows how to use AI thoughtfully to work smarter, not lazier
• Is organised, self-directed, and happy working part-time
• Can explain performance clearly without jargon

Experience with Moz, SEMrush, RankMath or similar tools is important. Experience with UX (improving page layout for conversion) is a bonus.

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What we offer

• Part-time role: 12-15 hours per week growing to 20
• Employee position (not contractor)
• Competitive hourly equivalent, aligned to experience
• Christchurch-based. Up to 50:50 remote/Fendalton office
• Flexible hours, with support from a collaborative team
• Opportunity to grow hours over time if mutually beneficial

NZ residency or the right to work in New Zealand is required.

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Why this role exists

This role was created early this year as part of a restructure of our digital team, splitting a broader position into two complementary roles. Our Account Manager takes the lead on client relationships, while this position is designed to provide deeper technical expertise across Google Ads, SEO & GEO, analytics and digital performance. It is primarily a hands-on specialist role, but we are looking for someone who is also comfortable communicating directly with clients when needed, explaining results clearly, joining occasional meetings and providing confident technical advice. The ideal person will enjoy both getting into the detail and being able to translate that detail into straightforward, practical recommendations.

If you like improving things incrementally, care about results, and enjoy blending data, experience and modern tools (including AI), we’d love to hear from you.

👉 Apply with a short note about your experience with Google Ads, GEO, and the tools you enjoy working with most.