SEO+PPC

Job Information

• Date Opened 09/25/2025
• Job Type Full time
• Industry IT Services
• Salary 280000
• Work Experience 1-3 years
• City Jaipur
• State/Province Rajasthan
• Country India
• Zip/Postal Code 302003

Job Description

Key Responsibilities

Search Engine Optimization (SEO)

• Conduct comprehensive technical SEO audits (crawlability, indexation, Core Web

Vitals, site speed) and work with developers to implement fixes.

• Perform in-depth keyword research to identify high-value opportunities for both on-

page and content strategies.

• Optimize website structure, metadata, headers, internal linking, and landing pages

for search visibility and conversions.

• Collaborate with content teams to create SEO-optimized blogs, case studies, and web

pages aligned with keyword strategies.

• Build authority and backlinks through ethical outreach, partnerships, and PR.

• Manage local SEO including Google My Business, citations, and reviews.

• Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions.

Pay-Per-Click Advertising (PPC)

• Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, and

Meta Ads.

• Conduct keyword and audience research to build effective campaigns for lead

generation.

• Write and test compelling ad copies; coordinate with designers for creatives

(banners, video ads, carousels).

• Implement and optimize bidding strategies (Manual, Enhanced CPC, Target

CPA/ROAS).

• Set up and manage remarketing campaigns and custom audience targeting.

• Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-driven

adjustments.

• Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM

integration.

• Provide weekly/monthly performance reports with insights and recommendations.

Required Skills & Qualifications

• Proficiency in SEO tools: Google Analytics (GA4), Search Console, SEMrush/Ahrefs,

Screaming Frog.

• Proficiency in PPC tools: Google Ads Manager, Microsoft Ads, LinkedIn Ads Manager,

Meta Ads Manager.

• Strong understanding of UTM tracking, Google Tag Manager, and Data Studio/Looker

dashboards.

• Ability to analyze performance data and translate insights into actionable

recommendations.

• Excellent written and verbal communication skills for ad copy, reporting, and

stakeholder alignment.