SEO/SEM SPECIALIST

About the role

We are looking for a data-driven and results-focused Performance Marketing & SEO/SEM Specialist who can take ownership of paid acquisition, search visibility, SEO/SEM, conversion optimization, and digital performance. The role is responsible for generating high-intent, qualified B2B leads for the company's services—not simply increasing traffic, clicks, or low-quality inquiries. The ideal candidate is highly analytical, commercially minded, proactive, and experienced in managing paid media, search campaigns, SEO, conversion tracking, and continuous optimization.

Key responsibilities

• Plan, launch, manage, and optimize paid digital campaigns focused on qualified B2B lead generation across Google Ads, Meta Ads, LinkedIn Ads, retargeting campaigns, and other appropriate paid acquisition channels
• Develop campaign structures, audiences, bidding approaches, creatives, and offers aligned with business objectives
• Develop and manage Google Search campaigns targeting high-commercial-intent keywords around services such as customs brokerage, freight forwarding, project cargo, permits and licensing, and urgent customs concerns
• Conduct keyword research and identify opportunities based on search intent, competition, and commercial relevance
• Monitor search terms, negative keywords, bidding, ad copy, and landing-page alignment
• Develop and maintain the company's SEO strategy, including keyword research and competitor analysis
• Improve on-page SEO across service pages and relevant website content and optimize pages for priority services, industries, and customer search behavior
• Monitor and improve the digital conversion journey from advertisement or search result through lead submission, including landing pages, lead-generation forms, conversion funnels, calls to action, audience targeting, conversion tracking, and attribution
• Monitor key performance indicators including Cost Per Lead, Cost Per Qualified Lead, Click-Through Rate, Conversion rate, Return on Ad Spend, SQL generation, Lead quality, Pipeline contribution, and Search visibility
• Identify underperforming campaigns and implement corrective actions quickly, and reallocate budget based on performance and commercial priorities

About you

• Experience in performance marketing, paid media, SEO, SEM, digital advertising, or a related role
• Hands-on experience with Google Ads
• Experience with Meta Ads and/or LinkedIn Ads
• Strong understanding of B2B lead generation
• Knowledge of high-intent keyword targeting and search campaign structures
• Experience with keyword research, on-page SEO, and competitor analysis
• Familiarity with Google Search Console and web analytics platforms
• Strong understanding of conversion tracking and attribution
• Experience with landing-page optimization and conversion rate optimization
• Comfortable interpreting campaign data and making optimization decisions independently