ESOSA FOOD SYSTEMS AND INNOVATIONS LIMITED

Role: SFA Application Officer
Department: Sales Operations / Route-to-Market (RTM)
Reports To: Sales Operations &amp; RTM Systems Lead
Location: Maryland,Lagos
Job Summary
At Esosa Foods Systems &amp; Innovations LTD, we are committed to redefining the food industry through innovation, operational excellence, and customer satisfaction. Our mission is centered on utilizing innovative resources to build world-class food brands that surpass customer expectations and drive industry transformation, while our vision is to become the leading food innovation company in Nigeria.
As a fast-growing and multi-location food brand, we continue to expand our operations across multiple cities including Lekki, Ajah, Maryland, Abuja, Port Harcourt, Delta State, Uyo, and Owerri. Behind our growth is a strong network of professionals across Finance, Marketing, Quality Control, Audit, and Sales Operations, all working together to build what we envision as Nigeria’s leading bread and food brand.
With our expanding distribution network, the reliability and adoption of our Sales Force Automation (SFA) system have become critical to sustaining operational excellence, protecting data accuracy, and supporting effective route-to-market execution.
This is where you come in.
We are looking for a highly analytical, detail-oriented, and control-minded SFA Application Officer to support the operation, adoption, accuracy and continuous improvement of our SFA system.
The successful candidate will monitor field execution, maintain accurate outlet and customer master data, resolve application issues, and support sales users and RTM to ensure the SFA platform works effectively across the full sales-to-delivery chain.
You will work closely with the Head of Sales Operations, RTM, IT/System Vendors, and the Sales field team to keep the SFA platform reliable, accurate and fully adopted.
Your contribution will directly support data accuracy, field productivity, system reliability and management visibility across our sales operations.
KEY RESPONSIBILITIES
1. SFA User &amp; Access Administration
<ul>
<li>Create, maintain and deactivate sales-user profiles.</li>
<li>Assign users to supervisors, territories and routes, and manage approved system permissions.</li>
<li>Monitor inactive users and escalate unauthorized-access issues.</li>
</ul>
2. Outlet &amp; Customer Master Data Management
<ul>
<li>Create, update and validate outlet and customer records, GPS coordinates and classifications.</li>
<li>Correct duplicate outlets/customers and assign them to the correct territories, routes and reps.</li>
<li>Monitor inactive/closed outlets and maintain accurate outlet history.</li>
</ul>
3. Field Execution Monitoring &amp; Data Quality
<ul>
<li>Monitor SFA usage, route adherence, visits, orders and GPS/timestamp activity.</li>
<li>Test data reliability across the full transaction chain and investigate discrepancies.</li>
<li>Track offline transactions, synchronization status and operational exceptions.</li>
</ul>
4. Application Support &amp; Troubleshooting
<ul>
<li>Resolve login, GPS/location, order-submission, synchronization and offline-mode issues.</li>
<li>Diagnose, reproduce, classify, resolve/escalate, test, close and document application issues.</li>
</ul>
5. Vendor &amp; SLA Management
<ul>
<li>Log and track system issues with evidence, monitor SLAs, and follow up on outstanding tickets.</li>
<li>Validate vendor fixes before closure and support User Acceptance Testing.</li>
</ul>
6. Training &amp; User Adoption
<ul>
<li>Train and support sales representatives and supervisors on the SFA application.</li>
<li>Track and improve adoption metrics: active users, login rate, real-time capture and synchronization.</li>
</ul>
7. Reporting &amp; RTM Integration
<ul>
<li>Prepare weekly and monthly SFA reports and dashboards for management.</li>
<li>Work with RTM/Route Optimization to translate route designs into controlled digital execution.</li>
</ul>
KEY DELIVERABLES
<ul>
<li>Accurate, up-to-date SFA user, outlet and customer master data.</li>
<li>Reliable field execution monitoring and data quality control.</li>
<li>Application issues resolved consistently within SLA.</li>
<li>Reliable weekly and monthly SFA performance reports and dashboards.</li>
<li>Improved SFA adoption, compliance and GPS/data accuracy.</li>
<li>Well-trained and supported sales users and supervisors.</li>
</ul>
REQUIREMENT: EDUCATION &amp; EXPERIENCE
<ul>
<li>BSc/HND in Computer Science, Information Technology, Business Administration, Statistics, or a related discipline.</li>
<li>2–4 years of relevant experience in SFA/CRM system administration, Sales Operations, Application Support, or a similar role.</li>
<li>Experience maintaining outlet/customer master data and resolving application issues.</li>
<li>Experience supporting SFA/CRM user adoption or training.</li>
<li>Experience working with field sales teams.</li>
<li>Experience with Power BI, GIS/mapping, GPS/telematics or route-optimization tools is an added advantage.</li>
<li>Experience in FMCG, Retail, Food &amp; Beverage, or Distribution is an added advantage.</li>
</ul>
SKILLS &amp; COMPETENCIES
<ul>
<li>SFA/application administration and troubleshooting.</li>
<li>Data cleansing, validation and reporting.</li>
<li>Advanced Microsoft Excel; Power BI is an advantage.</li>
<li>KPI monitoring and data analysis.</li>
<li>Strong analytical, problem-solving and attention-to-detail skills.</li>
<li>Good communication and stakeholder-management skills.</li>
<li>Control-minded and evidence-driven approach to system data.</li>
<li>Knowledge of RTM, GPS/telematics, and SFA/CRM systems is an added advantage.</li>
</ul>
WHY JOIN US?
<ul>
<li>Opportunity to work in a high-growth and transformation-focused environment.</li>
<li>Exposure to SFA systems, data analytics, RTM and digital sales operations.</li>
<li>Opportunity to build and improve SFA processes and controls from the ground up.</li>
<li>Work closely with senior management and cross-functional teams.</li>
<li>Clear opportunities for career growth into Sales Operations or RTM leadership.</li>
<li>Direct impact on data accuracy, field productivity and sales execution.</li>
</ul>
Job Type: Full-time
Pay: ₦200,000.00 per month
Work Location: In person

SFA Application Officer

SFA Application Officer

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