SFA Executive

Key Responsibilities

SFA Ownership

• Administer the SFA platform: user creation/access, master data (outlets, distributors, SKUs, pricing, schemes, beats/routes)
• Monitor system health (sync failures, login/app issues); resolve or escalate to vendor
• Coordinate with SFA vendor on upgrades, fixes and rollouts; train field staff on app usage

Reporting & Analysis

• Generate daily/weekly/monthly reports: sales, productivity, coverage, beat adherence, attendance, new outlets
• Track performance vs. targets by territory/SKU/person; flag gaps to management
• Support inputs for review meetings, incentives and target setting

Order & Data Management

• Track daily order punching; follow up on delayed/incomplete orders
• Validate orders against schemes, pricing and credit norms before dispatch
• Resolve discrepancies in quantity, rate, scheme or SKU; maintain data hygiene via periodic audits

Coordination

• Single point of contact for field team and managers on system/order/process queries
• Coordinate with Logistics (stock/dispatch), Accounts (claims, credit notes, settlements)
• Roll out scheme/price updates to the field and confirm system reflects them on time

Sales Admin Support

• Track deep freezer allocation/servicing across outlets
• Support distributor onboarding docs and claims; maintain attendance/expense trackers
• Assist with sales presentations and MIS for leadership

Qualifications & Skills

• Graduate (B.Com/BBA/MBA-Marketing preferred); 2–5 years in sales coordination/MIS, preferably FMCG/food/dairy/frozen
• Hands-on SFA/DMS experience (Bizom, FieldAssist, SalesDiary, Botree, etc.) preferred
• Strong Excel (pivots, lookups); Power BI a plus
• High attention to detail with large transactional data volumes
• Clear communication with field staff across tech comfort levels
• Ownership mindset, deadline discipline, service orientation

Pay: ₹35,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

• Goregaon East, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• How many years of experience do you have as a Sales Coordinator?
• What is your Notice/ Joining period?

Work Location: In person