SFMC Developer (Project-based)

Position Description

SFMC Developer

Level: Intermediate

Purpose

Own the technical build layer in Salesforce Marketing Cloud. This role offers genuine breadth: exposure to integrations and a full suite of Salesforce products (Data Cloud, MCP, Consumer Goods Cloud), with a build calendar that changes week to week across two very different customer channels. It's a hands-on platform to build real career depth in the Salesforce ecosystem.

Key Responsibilities

• Build and maintain emails, CloudPages, Journeys, Automations and SMS sends across three SFMC business units

• Build email creatives via approved templates, utilising web scripting languages such as HTML and CSS

• Develop interactive and dynamic content using client-side JavaScript and Salesforce Marketing Cloud's server-side scripting language (SSJS)

• Write and troubleshoot SQL in Query Studio and Automation Studio for segmentation, suppression, and audience logic

• Set up segmented, lifecycle email marketing series, including automated trigger campaigns and email programs, manipulating databases using SQL

• Build and execute campaigns and test plans (A/B and multivariate)

• Support SFMC migration from Klaviyo: rebuild recurring retail campaigns, validate segment logic, troubleshoot API-sourced data extensions

• Build and debug CloudPages forms and data extension field-type issues

• Maintain naming conventions and folder structure discipline across business units per internal documentation

Required Experience

• 2+ years' experience in a Salesforce Marketing Cloud developer role

• Expert in Building Emails in Salesforce Marketing Cloud

• Expert in HTML and CSS

• Proficiency in AMPscript

• Experience with scripting languages such as JavaScript, SQL, JSON and SSJS

• Experience working with customer databases and/or complex data

• Attention to detail with a high standard of verbal and written communication

• Can lead the design, development, testing, and launch of complex email campaigns, customer journeys and automations

Desirable

• Exposure to Salesforce Data Cloud (Segment Builder, Calculated Insights, Activations)

• Exposure to Marketing Cloud Personalisation (MCP) / Interaction Studio

• Shopify data structure familiarity (metafields, order sync)

• Experience migrating off Klaviyo