SFMC Marketing cloud

Mandatory Skills

• Minimum 3 years of hands-on experience with SalesForce Marketing Cloud.
• Strong knowledge of SQL, Server-Side JavaScript (SSJS).
• Understanding of user adoption, user guidance, and digital transformation concepts.
• Strong communication and stakeholder management skills.
• Experience working in Agile projects. Preferred Skills
• Experience with Salesforce, ServiceNow, JIRA, Confluence, or similar enterprise applications.
• Experience with adoption analytics and reporting.
• Understanding of change management and digital adoption best practices.
• Design, build, test, and deploy multi-channel marketing campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, and Automation Studio)
• Create audience segments, manage Data Extensions, perform data imports/exports, and ensure data quality for personalized marketing communications
• Configure and implement Salesforce Personalization (MCP) use cases to deliver real-time, individualized customer experiences across Web, Mobile channels
• Develop and optimize customer journeys using behavioral data and real-time personalization capabilities from Salesforce Personalization (MCP)
• Perform Sitemap implementation and updates in Salesforce Personalization (MCP) to track customer interactions, capture behavioral events, and support personalized experiences across digital touchpoints
• Create and manage audience segmentation, Data Extensions, Data models, and complex data transformations using SQL for campaign targeting and reporting
• Develop dynamic and personalized email content using AMPscript, including data retrieval, conditional logic, content personalization, and triggered communications
• Build custom solutions and integrations using Server-Side JavaScript (SSJS) to automate marketing processes and support advanced business requirements
• Perform troubleshooting, testing, and release validation activities.
• Analyze adoption metrics and recommend continuous improvements.
• Create documentation and support knowledge transfer sessions.
• Collaborate with business stakeholders, application teams, and project managers.
• Participate in solution design discussions and effort estimations.

Certifications

• Salesforce Certified Marketing Cloud Engagement Specialist
• Salesforce Certified Marketing Cloud Engagement Administrator
• Salesforce Certified Marketing Cloud Engagement Consultant
• Salesforce Certified Marketing Cloud Engagement Developer