Shopify Developer (D2C)

Roles & Responsibilities

• Own the Shopify theme end to end including Liquid, JSON templates, sections, blocks and metaobjects
• Optimize Core Web Vitals on mobile and ensure high conversion performance
• Build and ship conversion-critical experiences including size-selector, expandable-sole explainer and size-chart
• Build and instrument A/B tests on PDP, collection and cart pages
• Implement analytics and event tracking including GA4, Meta CAPI, server-side tagging and consent handling
• Evaluate, integrate and replace Shopify apps with native code where needed
• Integrate with WMS/3PL, ERP, returns, reviews, WhatsApp/SMS and marketing automation via Shopify APIs and webhooks
• Implement JSON-LD, clean heading structure, canonical and hreflang handling for SEO
• Build collection and blog templates for content publishing
• Own version control, staging themes, code review and peak-season readiness

Ideal Candidate

• Strong Shopify Developer Profile with hands-on theme development and D2C e-commerce background
• Mandatory (Experience 1): Must have 3+ years of hands-on Shopify development, including at least one Online Store 2.0 theme they built or substantially rebuilt end-to-end.
• Mandatory (Experience 2): Must have hands-on experience in PDP development and website design on Shopify
• Mandatory (Experience 3): Must have demonstrable performance-optimization experience on Shopify storefronts, including improving mobile Core Web Vitals (LCP / CLS).
• Mandatory (Experience 4): Must have experience building and instrumenting A/B tests on PDP / collection / cart, working with marketing on hypotheses rather than only implementation.
• Mandatory (Tech skill 1): Must have strong hands-on Liquid / HTML / modern CSS / vanilla JavaScript, with the ability to read and debug a theme they didn't build.
• Mandatory (Tech skill 2): Must have hands-on experience with Shopify Admin API / Storefront API / webhooks, and at least one custom app or Shopify Function.
• Mandatory (Tech skill 3): Must have a Git-based workflow, Shopify CLI experience, and a track record of deploying without breaking a live store (staging themes / code review / rollback).
• Mandatory (Tech skill 4): Must have experience implementing analytics and event tracking correctly — GA4 / Meta CAPI / server-side tagging / consent handling.
• Mandatory (Skill): Must be comfortable working with analytics and making decisions based on data
• Mandatory (Company): Must come from a D2C e-commerce company running its website on Shopify.
• Mandatory (Working style): Must be comfortable working from an outcome and constraints instead of a fully specified ticket, and improving a live store already taking orders, not only greenfield builds.
• Mandatory (Exclusion): Not suitable for candidates who only configure apps and page builders. This role requires someone who writes code.
• Mandatory (Note): Will be responsible for building and owning both the current domestic storefront and the upcoming international storefront.
• Preferred (Domain): D2C fashion / footwear / apparel / kids' category experience.
• Preferred (Tech): Headless / Hydrogen experience; Shopify Plus / Shopify Markets / checkout extensibility; JSON-LD and technical SEO / AEO for e-commerce; and the ability to implement a Figma file faithfully while flagging what won't work on mobile.

Pay: From ₹50,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Application Question(s):

• Your Current CTC and Your Notice Period

Experience:

• Total: 3 years (Required)

Work Location: In person