Shopper Insight and RGM Manager

Role Purpose

Own the performance truth, identify the “what / how / why,” and convert insight into pricing, promotion, pack-price and mix decisions

Job Responsibilities

Shopper Insights

• Own performance reporting using NIQ, MT EPOS and GT store-level data.

• Diagnose share movement: lead cross-functional deep dives to explain where, how and why MJN gains or loses.

• Translate insights into business opportunities and risk mitigation plans.

• Develop retailer selling stories and support Joint Business Planning.

Revenue Growth Management

• Optimize promotion mechanics and investment to improve share, net revenue and gross margin.

• Identify pack-price architecture and pricing opportunities.

• Lead mix management strategies based on shopper behavior, retailer models and margin objectives.

• Support Trade Terms Agreement effectiveness across Modern Trade and General Trade.

Success Profile

• Strong analytical capability with ability to leverage AI and large datasets.

• Capability builder who can embed RGM skills across functions.

• Commercial entrepreneur with ownership mindset and growth orientation.

• Strong stakeholder management and cross-functional collaboration skills.

Job requirements

• Bachelor's degree in Marketing, Business, Economics, or related field.

• 5+ years' experience in Shopper Insights, Revenue Growth Management (RGM), Category Management, or FMCG commercial functions.

• Strong analytical skills with experience using retailer's offtake data similar data sources.

• Knowledge of pricing, promotions, assortment, and category growth strategies.

• Advanced Excel and comfortable working with AI.

• Ability to translate shopper insights into actionable business recommendations.

• Strong communication, presentation, and stakeholder management skills.

• Experience collaborating with Sales, Marketing, Finance, and Category teams to drive profitable growth.