Shopper Marketing Executive

Understand shoppers. Win at the shelf.

At Japan Agri Challenge Asia, we grow Japanese-variety cherry tomatoes right here in Thailand, under our brand bijin tomato. We are not just a produce wholesaler — we partner with retailers to grow the whole category and build a sales floor that excites shoppers. We started in Thailand, and we aim for the world's best quality — produce we build from Thailand for tables around the world. We live by three values: Trust, Quality, and Challenge.

The opportunity

This is the front line for understanding the shopper. Shelves and displays matter — but they are means, not the goal. The real question is: why does a shopper pick this up, choose it, or walk past it? You won't watch from a distance — you'll stand on the floor yourself: talk, sell, observe, and learn. This is a brand-new role, and there is no team yet. So finding and hiring great in-store promoters is part of the job: you'll build the team from the ground up, train them, and lead them. You'll also help launch something new — on-site support inside our customers' stores.

What you'll do

• Understand shoppers — stand on the floor, keep shelves, displays, and POP sharp, and read why people buy or walk past.

• Build and lead your in-store team from scratch — there's no team yet, so finding and hiring great promoters is a core part of the job. Train them, plan and run tasting events together, and help them grow.

• Help launch on-site store support — a new way of working you'll build with us.

• Turn the field into insight — bring what you see back to the brand, marketing, and sales (Category Account Executive) teams to make the whole company smarter.

How this role is measured

You are NOT measured on sales. You're measured on the quality of what happens in store — sales-floor quality, waste rate, tasting conversion, shelf share, and brand consistency.

What we're looking for

• 1–2+ years of in-store execution or promotion in retail, FMCG, or food.

• Hands-on Thai modern-trade experience (shelf, tastings, replenishment).

• You like the shop floor more than the office, notice small details, and can decide and act on the spot.

• A warm communicator who quickly builds rapport with staff, store people, and shoppers.

• Thai: native. English: daily-working level.

• You can work mainly on weekends and public holidays (with 2 days off on weekdays). Frequent store visits are part of the role (a driving license is NOT required).

What you bring: genuine curiosity about shoppers, hands-on floor execution, and the drive to build a team from scratch.

Nice to have: fresh produce or premium FMCG; managing promoters; modern-trade experience in Japan or abroad; AI tools; basic Japanese.

Why you'll love it here

• A front-row seat to real shoppers — and the power to act on what you see.

• Grow together with our retail partners — when their shoppers are happy, everyone wins.

• Build something new — help launch our on-site store support from the ground up, inside an agri-venture scaling from Thailand toward the world.

• Not just store staff — in our company this is the front line of marketing, and a genuinely important role. You grow as a marketer who understands shoppers; and if the floor is what you love, you can keep mastering it. The path is yours.

• A small, honest team that backs each other.

What we offer

• Salary: 25,000 – 35,000 THB / month (fixed base salary)

• Full-time, based in Bangkok (with 2 days off on weekdays).