Site Operations Manager

Summary

The Site Operations Manager will own the day-to-day performance and operational excellence of ALO’s digital commerce experience in China.

This role is responsible not only for flawless site execution, but also for maximizing product and commercial performance through effective onsite merchandising and continuous optimization of the customer journey.

Working closely with Merchandising, Planning, Marketing, and Digital teams, the role will translate product and trading priorities into an intuitive, premium, and commercially effective onsite experience—ensuring the right products receive the right visibility at the right time while maintaining ALO’s brand standards.

Key Responsibilities

1. Site Operations & Operational Excellence

• Own daily site operations and oversee business partner execution across product setup, content updates, site maintenance, QA, and issue resolution.
• Ensure product information, pricing, promotions, inventory visibility, and customer-facing content are accurate and delivered on time.
• Establish and continuously improve site operations SOPs, QA standards, launch checklists, and escalation processes.

2. Digital Experience & Brand Content

• Partner with business partners and MKT to ensure site plans and content are accurate, localized, and consistent with ALO’s global brand standards.
• Manage onsite content execution across the homepage, landing pages, PLPs, PDPs, and other key customer touchpoints.
• Ensure commercial requirements are translated into a premium and intuitive digital customer experience.
• Balance brand presentation, customer experience, and commercial performance.

3. Site Merchandising & Campaign Launch Management

• Own the end-to-end digital launch process for new products, collections, and commercial campaigns.
• Monitor daily and weekly product performance across categories, collections, and key SKUs, identifying bestsellers, emerging opportunities, underperforming products, and inventory risks.
• Translate sales, inventory, and customer behavior insights into actionable onsite merchandising decisions.
• Balance commercial performance, inventory priorities, customer relevance, and brand aesthetics when making onsite merchandising decisions.

4. UI/UX & Customer Journey Optimization

• Continuously optimize key digital touchpoints, including HP, PLP, PDP, search, navigation, cart, and checkout.
• Use customer behavior, site analytics, customer feedback, and business performance to identify friction points and optimization opportunities.
• Develop clear business requirements for UX enhancements and work with Technology and relevant partners to drive implementation.

Qualifications

• Bachelor’s degree or above.
• Minimum 7 years of experience in e-commerce, site operations, digital commerce, or digital experience, preferably within luxury, fashion, premium retail, beauty, or lifestyle brands.
• Strong hands-on experience managing Tmall, WeChat Mini Programs, or other major e-commerce platforms.
• Demonstrated experience managing product launches, campaign execution, onsite content, and site QA.
• Strong understanding of the e-commerce customer journey and key digital touchpoints, including HP, PLP, PDP, search, cart, and checkout.
• Good understanding of e-commerce KPIs and digital analytics, particularly conversion funnels and onsite customer behavior.
• Strong project management skills with the ability to manage multiple launches and priorities simultaneously.
• Proven ability to work cross-functionally with Merchandising, Marketing, CRM, and Technology teams.
• Excellent written and verbal communication skills in Chinese and English.
• Experience with luxury, premium fashion, or lifestyle brands, along with familiarity with China’s digital commerce ecosystem, is highly preferred.