SMO (Social Media Optimization) Executive

Experience: 2–3+ Years
Salary: ₹20,000 – ₹25,000 per month
Job Type: Full-Time
Location: Jaipur, Rajasthan
Department: Digital Marketing

Job Overview

We are looking for an experienced and result-oriented Social Media Optimization (SMO) Executive with 2–3+ years of experience to manage and optimize social media presence for our company and clients.

The ideal candidate should have strong knowledge of social media platforms, content planning, audience engagement, competitor analysis, social media analytics, and organic growth strategies.

Key Responsibilities

• Develop and execute effective Social Media Optimization strategies for multiple brands/clients.
• Manage social media profiles across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Create and manage monthly social media content calendars.
• Coordinate with the content and creative teams for posts, reels, carousels, stories, and other social media content.
• Optimize social media profiles, captions, hashtags, keywords, bios, and content for better organic reach.
• Conduct **competitor and industry analysis to identify new content and growth opportunities.
• Monitor social media trends, algorithms, and platform updates.
• Improve organic reach, engagement, followers, impressions, and overall brand visibility.
• Analyze social media performance using platform insights and analytics.
• Prepare weekly/monthly performance reports with key metrics and recommendations.
• Manage audience engagement, comments, messages, and community interactions where required.
• Identify underperforming content and implement strategies to improve performance.
• Perform hashtag and keyword research relevant to each brand.
• Develop strategies for increasing organic traffic and engagement.
• Work closely with SEO, Content, Design, and Paid Marketing teams for integrated digital marketing campaigns.
• Stay updated with the latest social media trends, tools, features, and best practices.

Required Skills

• 2–3+ years of hands-on experience in SMO/Social Media Marketing.
• Strong understanding of Facebook, Instagram, LinkedIn, YouTube, and other social platforms.
• Good knowledge of organic social media growth strategies.
• Experience in handling multiple clients/brands will be preferred.
• Good understanding of hashtags, keywords, content optimization, and social media algorithms.
• Knowledge of Meta Business Suite, Facebook Insights, Instagram Insights, LinkedIn Analytics, and YouTube Analytics.
• Ability to create and manage social media calendars.
• Strong analytical and reporting skills.
• Good communication and coordination skills.
• Ability to research competitors and identify content opportunities.
• Basic knowledge of Canva or other creative tools will be an advantage.

Key Performance Areas (KPIs)

• Organic reach and impressions
• Engagement rate
• Follower growth
• Profile visits
• Content performance
• Audience engagement
• Brand visibility
• Website/social traffic generated through organic channels
• Quality and consistency of content execution
• Monthly growth and performance against targets

Preferred Candidate

We are looking for someone who is creative, analytical, proactive, and capable of independently managing social media activities for multiple brands. The candidate should be comfortable working with deadlines and taking ownership of assigned projects.

Salary: ₹20,000 – ₹25,000 per month, depending on experience, skills, and interview performance.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person