Social - Analyst

Overview

Paid Social - Analyst

Omnicom Global Solutions, Hyderabad, Bengaluru, Chennai, Coimbatore

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview:

This is an exciting role of an Analyst - Paid Social requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team.

Responsibilities

Roles & Responsibilities:

• Setup campaigns, activate, optimize, and report across various social media platforms like Meta, Instagram, Twitter, Snapchat, etc.
• Post and boost client content on various social channels
• Manage daily budget pacing
• Demonstrate proficiency with basic bid management and optimizations
• Thorough QA of all campaign executions and reporting
• Report and analyse on key performance indicators and identify opportunities for improvement
• Recognize campaign issues and escalate appropriately
• Monitor and optimize campaigns appropriately based on clients’ goals and data analysis

Qualifications

Required Qualifications

• A full-time graduate degree (Mandatory)
• Managed social campaigns on platforms like Meta(Must), Pinterest, Reddit, Snapchat, Instagram and LinkedIn
• Passion for social media and internet marketing industries
• Professional Skills & Qualifications:
• 3 to 6 years’ experience in social media marketing with demonstrated successes
• Proficiency in MS Excel, PowerPoint, and Word.

Preferred Qualifications

• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational and time management skill