Social & Content Specialist

About The Role

This is an exciting opportunity to shape how two well-loved travel brands show up across social media and digital channels. You won’t just lead the content strategy-you’ll create content yourself, too.

As our Social & Content Specialist, you’ll be part of an energetic team of travel enthusiasts and you’ll lead the planning, hands-on creation and optimisation of content across our owned channels, creating engaging stories that inspire travel, grow our audiences, and support commercial success. Working closely with cross-functional teams and external partners, this role will play a critical part in launching and embedding our evolving brand positioning.

No two days in this role are the same. One day, you could be creating content in Canva; the next, shooting campervan content on the road; and the next, working with creators to capture their campervan travels across the US.

Key responsibilities include:

• Develop and execute engaging content strategies that build brand awareness, customer engagement, and commercial growth.
• Create compelling social-first content, including video, graphics and digital assets using Canva and other creative tools.
• Bringing our evolving brand positioning to life across every customer touchpoint.
• Own the planning and optimisation of our organic and paid social presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Manage content calendars, publishing schedules, and community engagement.
• Partner with agencies, creators, influencers, and production suppliers to deliver high-quality campaigns.
• Market it to global audiences, including adapting and localising content for different languages and market
• Explore and adopt emerging AI tools to enhance creative output, improve workflows, and increase campaign effectiveness.
• Monitor campaign performance, analyse results and provide recommendations that improve engagement, reach and conversion.

About You

You will be someone who can combine strategic thinking with hands-on content creation, leveraging modern creative technologies, AI tools and social-first storytelling to deliver engaging, high-performing campaigns.

Ideally you’ll bring

• 5+ years' experience in content creation, or social media marketing.
• Strong hands-on content creation skills, particularly video and social-first creative.
• Experience launching a new brand, repositioning a brand or delivering major brand campaigns.
• A track record of creating content that grows audiences, drives engagement, and delivers measurable business outcomes.
• Experience using Canva (or similar), Meta Ads Manager, LinkedIn Campaign Manager and content management tools.
• Experience working with agencies, creators, and influencers.
• Curiosity, initiative, and a willingness to experiment with new technologies and AI.
• A genuine passion for travel and creating content that inspires people to explore the world.

Why join Webjet Group NZ?

At Webjet Group NZ, we're passionate about making travel easier. Through our trusted brands, Airport Rentals and Motorhome Republic, we help customers search, compare, and book rental vehicles across the globe.

We're a collaborative team that enjoys working together, celebrating success, and continually finding better ways to do things. If you're looking for a role where your ideas will be heard and your work will have real impact, we'd love to hear from you.

What we offer

• Flexible and hybrid work options
• Central Auckland office with parking & public transport subsidies
• Subsidised Southern Cross health insurance
• Travel discounts across The Webjet Group brand
• Enhanced parental leave benefits
• Extra leave for your birthday, wedding and the birth/adoption of your child
• Regular social, wellbeing & cultural events
• Great people, great coffee and a genuinely supportive culture

Ready to inspire the next adventure?

If this sounds like the opportunity you've been looking for, we'd love to hear from you.

Apply now! We’ll be reviewing applications as they come in so we welcome early applications!

Applicants must be a New Zealand citizen, permanent resident or hold a valid visa with the legal right to work in New Zealand