Social Commerce Content Planner

AT A GLANCE

The Social Commerce Content Planner owns the conceptualization and planning layer of Sunnies social commerce content operation. This role is responsible for translating the monthly social commerce strategy content calendar, developing briefs that guide both brand-self and creator content, and feeding creative learnings back into the next cycle.

YOUR OVERALL MISSION & DAY-TO-DAY

Content Calendar Planning

• Develop and maintain the monthly social commerce content calendar across all Sunnies brands -- covering brand-self organic posts, affiliate-facing briefs, and live session support content
• Align the content calendar with the live session schedule, affiliate campaign windows, product launch dates, and platform promotional events
• Map content priorities by brand and platform -- ensuring each brand's accounts presence reflects its distinct identity and commercial focus
• Manage the calendar as a living document -- updating for shifts in campaign timing, product availability, or platform priorities

Content Conceptualization and Brief Development

• Develop detailed content briefs for every planned piece -- format, hook direction, product focus, selling angle, CTA, audio reference, and platform mechanics
• Write separate brief types as needed: production briefs for the Content Associate, and creator briefs for affiliate partners coordinated through the Affiliate Marketing Manager
• Ensure all briefs are conversion-led first -- entertainment and aesthetics serve the commercial objective, not the other way around
• Build content concepts around platform-native formats: trending sounds, duet mechanics, product showcase structures, and social commerce Shop shoppable formats
• Develop content series and repeatable formats per brand that can be briefed consistently across the content calendar

Affiliate Content Brief Alignment

• Coordinate with the Affiliate Marketing Manager to ensure creator briefs align with active campaign mechanics, promotional windows, and product priorities
• Translate campaign parameters -- product focus, promo codes, GMV targets, schedule -- into creator-facing briefs that are specific without being over-scripted
• Maintain a brief library organized by brand, campaign, and content type -- making it easy to repurpose and adapt briefs across creator tiers
• Flag brief gaps or misalignments before content goes into production or creator activation

Live Commerce Content Support

• Plan content assets needed to support upcoming live sessions -- product highlight reels, pre-live promotional posts, and countdown content
• Coordinate with Live Operations on session schedules to ensure content planning supports pre-live awareness and post-live follow-through
• Brief the Content Associate on live support assets within agreed lead times

Performance Review and Creative Iteration

• Review weekly content performance data from the Content Associate -- views, engagement rate, conversion rate, and attributed GMV by content piece
• Identify top-performing formats, hooks, and selling angles per brand -- and codify them into updated brief templates
• Feed creative learnings into the next planning cycle: what formats to scale, what to retire, and what to test next
• Maintain a running creative insights log shared with the Content Manager and Affiliate Marketing Manager

YOUR TALENT

• 2-4 years of content planning, strategy, or creative development experience (specifically for short-form social or social commerce platforms)
• Strong brief-writing skills – you can translate a vague campaign objective into a specific, actionable content direction
• Deep social commerce platform fluency – you can understand formats, algorithm behavior, trending mechanics, and what drives conversion on the platform
• Organized and calendar driven – you can manage a multi-brand content plan without things slipping
• Preferably experience developing content briefs for affiliate creators or influencer partners
• Preferably background in retail, beauty, lifestyle, or consumer brand content environment
• Preferably familiar with TikTok or other social commerce Shop content mechanics – shoppable video, affiliate tagging, product showcases
• Preferably has prior experience working in a team where content planning and production are split functions

Job Types: Full-time, Permanent

Benefits:

• Employee discount
• Flexible schedule
• Work from home

Work Location: Hybrid remote in Mandaluyong