Social Commerce Executive

About the role

This role involves supporting the day-to-day management of social commerce platforms, especially TikTok Shop, with a focus on coordinating and executing livestream sessions and creating engaging social content.

Key responsibilities

• Support day-to-day management of social commerce platforms, especially TikTok Shop
• Coordinate and execute livestream sessions, including planning, setup, moderation and post-stream analysis
• Work with internal teams, agencies, creators and hosts to develop engaging livestream and video content
• Assist in creating short-form videos and social content optimized for engagement and conversion
• Ensure products, promotions, vouchers and campaign assets are accurate during livestreams and platform activations
• Monitor performance metrics such as views, engagement, click-through rate (CTR), gross merchandise value (GMV) and conversion
• Stay updated on TikTok trends, platform features, best practices and competitor activities
• Support campaign planning for mega campaigns and product launches
• Coordinate product seeding, sample management and livestream logistics
• Prepare post-campaign and post-livestream performance summaries

About you

• Working knowledge of TikTok, TikTok Shop and social commerce ecosystems
• Understanding of how livestreams operate, including setup, moderation, engagement tactics and conversion drivers
• Familiarity with video tools such as CapCut, Canva, Adobe Premiere Pro or similar
• Basic understanding of livestream production, including lighting, microphones, cameras and streaming workflows
• Strong interest in digital content, the creator economy and social media trends
• Good coordination and communication skills, comfortable managing multiple stakeholders
• Comfortable in a fast-paced, campaign-driven environment
• Proficiency in Microsoft Excel and PowerPoint preferred
• Diploma or Degree in Marketing, Business, Communications, Media or a related field preferred
• Experience in e-commerce, social commerce, influencer marketing, content production, TikTok livestreams or creator collaborations is an advantage