Social Content Creator (Fresh Graduate)

Role Overview

This is a creator-first role for someone who can consistently turn brand objectives, product stories and cultural insights into original, engaging content. You will be responsible for developing creative concepts, planning shoots, producing content and delivering polished social assets that strengthen STTOKE’s presence in Singapore.

The ideal candidate combines strong visual instincts with practical production skills and post campaign reporting capabilities. You should be comfortable taking an idea from an initial insight or trend through to scripting, storyboarding, filming, editing and publishing.

While this role will also support social media management and monthly performance analysis, its primary focus is building a strong and distinctive content engine for the brand. You will co-lead STTOKE’s social media strategy for Singapore alongside the Brand Manager with full ownership of execution.

Responsibilities

• Shoot, edit, and post 1-3 pieces of short-form content per day (TikTok, Reels, YouTube Shorts) — mostly solo, mostly on your phone
• Write scroll-stopping hooks and scripts; the first 1-2 seconds matter more than production value
• Appear on camera when needed — UGC-style, and talking-head content
• Partner with paid media/growth to identify top organic performers and adapt them into ad creative (whitelisting, Spark Ads, UGC ads)
• Run a constant testing loop: hooks, formats, angles, CTAs — track what converts, kill what doesn't
• Own trend-spotting and format-jacking — get on relevant sounds/formats within hours, not weeks
• Report on performance on purely vanity metrics (views, shares, saves) and consider business metrics (CTR, conversion, CAC contribution) where applicable

Content Production

• Plan and execute content shoots involving products, people, locations, events and lifestyle settings.

• Handle photography and videography using mobile devices and/or professional, semi-professional equipment.

• Direct talents, creators or customers during shoots when required.

• Manage practical production requirements, including locations, props, products, schedules, styling and shot preparation.

• Capture sufficient content variations during each shoot to maximise output across multiple platforms and formats.

• Ensure all content is visually aligned with STTOKE’s brand identity and quality standards.

• Coordinate with freelance photographers, videographers, stylists, creators and production partners for larger-scale projects, when required.

• Manage production timelines and ensure assets are delivered according to campaign and publishing deadlines.

Social Media Execution

• Prepare, schedule and publish content across STTOKE Singapore’s social media platforms.

• Write captions, hooks, scripts and calls to action that reflect the brand’s personality.

• Optimise content for the requirements and audience behaviours of each platform.

• Ensure posts are published accurately, on time and with the correct tags, links and supporting information.

• Monitor comments, mentions and audience responses to understand how content is being received.

• Support community engagement and user-generated content initiatives where relevant.

• Identify customer questions, feedback and recurring themes that may inspire future content ideas.

Content Analysis and Monthly Reporting

• Review monthly content performance to understand which ideas, formats and creative approaches are working.

• Prepare a concise monthly report covering relevant metrics such as reach, engagement, video views, watch time, completion rate, saves, shares and follower growth.

• Evaluate performance by content concept, format, creative hook, topic and platform.

• Identify the strongest-performing content and explain the creative factors that may have contributed to its success.

• Highlight underperforming content and recommend practical improvements.

• Use performance insights to inform future ideation, production and editing decisions.

• Maintain a simple test-and-learn approach across variables such as video openings, duration, pacing, presentation style and calls to action.

• Present key findings and recommended creative actions to the Brand Manager each month.

Community Management

• Support Community Manager to manage the day-to-day community presence on the Instagram page, responding to comments, DMs, and tags in a way that feels warm and on-brand.

• Identify and flag organic community moments worth amplifying or engaging with.

• Support on-ground events and activations with content capture and real-time storytelling.

Who We’re Looking For

● Have been consistently creating contents of your own

● Fresh Graduates are encouraged

● A portfolio of your own demonstrating original content ideas and high-quality execution.

● Proficiency in editing tools such as Adobe Premiere Pro, After Effects, Photoshop, Lightroom, CapCut or equivalent software.

● Strong understanding of Instagram, TikTok, and YouTube Shorts.

● Able to independently manage the full content process from concept through to final edit.

● Strong storytelling, scripting and copywriting abilities.

● Good awareness of social media trends and platform-native creative conventions.

● Strong organisational and production-planning skills.

● Able to manage multiple content projects and deadlines simultaneously.

● High attention to visual detail and brand consistency.

● Comfortable working both independently and collaboratively.

● A genuine feel for brand voice and tone.

● Strong copywriting ability — concise, intentional, and platform-aware. Your captions don’t read like marketing copy.

● Experience with Instagram Insights and other social analytics tools. Able to interpret social media data and convert performance findings into useful content recommendations.

● Fluent in spoken and written English.

● Comfortable with regular travel to Singapore (approximately once a month) for activations and content shoots.

Why Join STTOKE

● Co-lead the social direction for a market that is growing fast and genuinely matters to the brand. Your instincts will shape how STTOKE shows up in Singapore.

● Work within a small, collaborative team where your ideas are heard and your craft is valued.

● Be part of a brand that plays the long game: no chasing trends for the sake of it, no content just to fill a calendar.

● Gain hands-on marketing experience across content, strategy, community, and campaign execution in a premium lifestyle brand environment.

● Flexible and hybrid working environment based in Petaling Jaya.

Application Requirements

Applicants should submit:

● A current résumé.

● A portfolio or showreel featuring relevant content work.

● Links to social media content or brand accounts they have contributed to.

● Examples showing their involvement from ideation through to production.

● A brief description of one content concept they developed, how it was produced and the results achieved.

● An indication of the production and editing tools they are proficient in.

Don’t Rush The Good Stuff.