Social Formats Creator

Who you are

• If you’re ‘chronically online’, love coming up with new ideas and know what makes content pop on social media, then this is an exciting opportunity to develop a new slate of shows for LADbible’s social channels
• Experience creating original social content or formats for your own channels or a publisher, broadcaster, brand or agency
• Deep understanding of TikTok, Instagram, Snapchat and YouTube Shorts
• Strong instincts for format development, with the ability to identify compelling hooks, clear structure and satisfying audience payoffs
• Creative and constantly generating new ideas, with a willingness to test and learn
• Immersed in internet culture, with an instinct for spotting trends, creators and stories
• Strong research skills and the ability to translate insights into learnings
• Excellent presentation skills, with experience creating decks and pitching ideas
• A good eye for design and visual storytelling
• Proactive and comfortable managing multiple projects independently
• A fan of LADbible shows like Snack Wars, Agree To Disagree and Honesty Box
• An interest or experience in how AI may be used on social media is a bonus

What the job involves

• The Originals team produces award-winning original content for our channels. We’re looking for a Social Formats Creator to join the Development team to create new short-form social formats around our hit shows, like Snack Wars, Agree To Disagree and Honesty Box
• Ideate and develop original short-form shows for LADbible's social channels, including TikTok, Instagram, Snapchat and YouTube Shorts
• Build formats that are unique to LADbible and repeatable with new guests and topics
• Manage the production process of piloting formats, from start to finish
• Develop topline ideas from the team into fleshed-out formats
• Create pitch decks, confidently present ideas and refine based on feedback
• Evolve formats using audience insights and platform data
• Work with LAD360 commercial teams to develop formats with sponsorship potential
• Conduct research and monitor trends, translating insights into new content types
• Constantly source inspiration and build a slate of potential formats

The application process

• Contact: Hannah Healey-Griffiths