Social Media & Content Creator

【Key Responsibilities】

• Multi-Platform Management: Oversee daily content publishing, audience engagement, and account maintenance across major social media platforms including Facebook, Instagram, TikTok, and Xiaohongshu (RedBook).
• End-to-End Short Video Production: Independently manage the complete short video creation pipeline—including scriptwriting, on-site shooting (mobile/camera), and post-production editing (color grading, subtitling, music, and special effects). The company provides a full set of shooting/editing equipment and software.
• Visual & Copywriting: Handle daily photography for store operations, products, and events, while drafting engaging copy tailored to the unique style of each platform.
• Data Tracking & Optimization: Monitor account metrics (views, engagement rates, conversion rates) to continuously refine content themes and publishing strategies.

【Qualifications】

• Social Media Power User: Proficient in the algorithm mechanics, viral trends, and pop culture/memes across Facebook, Instagram, TikTok, and Xiaohongshu.

• Independent Video Editing Skills: Proficient in mainstream video editing software such as CapCut, Premiere Pro, or Final Cut Pro, capable of efficiently producing high-paced, eye-catching short videos.

• Aesthetics & Camera Sense: Strong visual aesthetics with expertise in framing and lighting; able to independently capture high-quality photos and videos using phones or professional cameras.

• Copywriting Ability: Strong written communication skills (candidates who excel at using AI tools like ChatGPT for content brainstorming and writing are highly preferred).

• Bonus Points:

  • Prior social media operations experience in beauty, Spa/Wellness, hospitality, or luxury service sectors.
  • Comfortable appearing on camera (or assisting team shoots) is a major plus.

【Compensation & Benefits】

• Salary Structure: The total monthly compensation package includes both Base Salary and Commission/Performance Bonus.
• Exclusive Employee Perks: Free monthly spa/massage benefits & unlimited daily snacks and beverages!
• Career Growth: High creative autonomy with the opportunity to directly participate in building the brand’s visual identity and content ecosystem from 0 to 1.