Social Media & Content Creator

Teamwork | Accountability | Excellence | Integrity | Honesty

Our values sit at the heart of everything we do.

About us

Professionals Redcoats has been a trusted name in our local communities for decades. With a growing team across Wellington and the Hutt Valley, we combine strong local expertise with creative, modern marketing to help our people and our brand stand out.

With over 40years of industry knowledge, a strong local presence, and a team of high-performing real estate professionals, Professionals Redcoats is proud to be one of the most recognised real estate businesses in the Wellington region.

About the role

This is a part-time role within our Marketing team, working closely with our agents and wider business to create relevant, engaging and on-brand content across our social and digital channels. Our Marketing team plays a big part in how we show up in the market – from agent brands and property campaigns through to social media, video, digital campaigns and wider brand content.

We’re looking for a creative, confident and highly organised Social Media & Content Creator to join the team and help bring our people, properties and brand to life. This is a hands-on content role for someone who genuinely enjoys social media, understands what makes people stop scrolling and is comfortable turning ideas into engaging content.

A big part of the role will be getting out from behind the desk – working directly with agents, filming content, developing ideas, capturing moments and turning everyday real estate activity into content people actually want to watch.

You’ll have the freedom to bring ideas to the table, experiment with different formats and help shape how our brand shows up online.

What you'll be doing:

• Planning, creating and publishing engaging social media content across Instagram, Facebook, TikTok, LinkedIn, YouTube and emerging platforms.
• Creating short-form video content including Reels, TikToks, agent videos, property content, interviews, behind-the-scenes content and brand storytelling.
• Filming and editing content using mobile and camera-based equipment.
• Working one-on-one with agents to develop their personal brands and create content that feels authentic to their personality and market.
• Developing regular content ideas, series and campaigns that build engagement and strengthen our brand presence.
• Writing captions, hooks, scripts and social copy that feel natural, engaging and relevant.
• Creating content around properties, communities, market updates, team culture, events, achievements and local stories.
• Identifying trends, sounds, formats and content opportunities and adapting them quickly for our audience.
• Maintaining a social media content calendar and coordinating content across multiple offices, teams and agents.
• Supporting larger marketing and brand campaigns with social-first creative ideas.
• Creating simple graphics and visual assets where required.
• Monitoring social performance and using insights to understand what content is working and where we can improve.
• Helping grow engagement, reach and brand awareness across our digital channels.
• Supporting selected digital campaigns, including boosted social content and paid digital activity where required.
• Ensuring all content is consistent with the Professionals Redcoats brand while still feeling current, creative and human.

About you

You’re someone who naturally thinks in content.

You notice trends, understand what makes a good Reel, can see a content opportunity in everyday situations and aren’t afraid to suggest something new.

You’ll be comfortable working with different personalities and helping people feel relaxed in front of the camera. You’ll also need to be proactive – this role suits someone who can spot an opportunity, grab a camera and make it happen rather than waiting for a brief.

Ideally, you’ll bring:

• Experience creating social media content for a brand, business or personal brand.
• Strong knowledge of Instagram, TikTok, Facebook, LinkedIn and YouTube.
• Confidence filming and editing short-form video content.
• A good understanding of what makes social content engaging and shareable.
• Strong creative instincts and an eye for visual storytelling.
• Experience with tools such as Canva, CapCut and/or Adobe Creative Suite.
• Strong written communication skills and the ability to write captions, hooks and short-form scripts.
• Confidence working directly with people and directing them during filming.
• The ability to manage multiple pieces of content, deadlines and stakeholders at once.
• A proactive, organised and self-motivated approach.
• An interest in social media trends, digital marketing and changing platform behaviours.
• An understanding of social media analytics and how to use performance insights to improve content.
• Experience with paid social, Google Ads, Google Analytics or wider digital marketing would be desirable.

Experience in real estate is not essential. We’re more interested in someone who understands content, people and social mediaand can bring fresh ideas to the team.

What you’ll get in return

• The opportunity to work alongside a high-performing real estate and marketing team.

• Genuine creative freedom and the ability to influence how our brand shows up online.

• A varied role where no two days look the same.

• Company phone plan.

• Free annual flu vaccination.

• A supportive, collaborative and energetic team environment.

Professionals Redcoats Ltd is an inclusive employer where different perspectives, cultures and backgrounds are celebrated. We provide equal opportunities across our employment practices and are committed to creating an inclusive and equitable workplace.