Social Media & Content Manager

Social Media & Content Manager

Xocial | London (Hybrid)

Job type: Full-time, permanent

Salary: £35,000–£40,000 per year, depending on experience

Location: London, hybrid with regular visits to our venues

About Us

Xocial is a London-based business and creative group with interests spanning hospitality, technology, branding and marketing.

We operate our own consumer-facing businesses while also supporting external clients through our creative and marketing services.

We’re looking for an ambitious Social Media & Content Manager to take ownership of our social media presence across multiple brands.

This is an exciting opportunity for someone who enjoys creating content, understands social media strategy and wants to make a visible commercial impact.

The Opportunity

You’ll be responsible for building and managing a consistent, engaging social media presence, particularly across Instagram and TikTok.

You’ll work with existing photography and video assets, collaborate with our creative and marketing teams, and create additional social-first content when required.

We’re looking for someone who brings ideas, takes initiative and can manage the process from content planning through to publication and performance reporting.

Your Responsibilities

Social Media Strategy

* Develop and execute social media strategies for our brands.

* Create weekly and monthly content calendars.

* Identify relevant trends, opportunities and new content formats.

* Develop ideas that strengthen brand awareness, engagement and customer acquisition.

* Adapt each brand’s content to its audience, positioning and objectives.

Content Creation & Publishing

* Manage Instagram and TikTok accounts, including scheduling and publishing.

* Create engaging Reels, TikToks, Stories and other social content.

* Capture additional content at our London venues when needed.

* Edit short-form videos using tools such as CapCut, Canva or Adobe applications.

* Repurpose existing video and photography into fresh, platform-specific content.

* Write strong captions, hooks and calls to action.

* Coordinate photography, video shoots and creative requirements with colleagues.

* Maintain a consistent publishing schedule across assigned brands.

Performance & Reporting

* Monitor reach, engagement, audience growth and content performance.

* Prepare concise weekly reports for management.

* Identify successful formats and recommend improvements.

* Understand how organic social media contributes to traffic, enquiries, reservations and sales.

* Use performance data to guide future content decisions.

AI & Marketing Technology

* Use AI tools such as ChatGPT and Claude to support content planning, research, creative development and reporting.

* Work with Metricool or similar social media scheduling and analytics tools.

* Explore ways to improve output and efficiency through automation.

* Collaborate with our wider marketing team on campaigns and content priorities.

About You

Essential

* Minimum 3 years’ experience managing social media accounts professionally.

* Strong understanding of Instagram, TikTok and short-form video.

* Demonstrable experience creating and editing content.

* Excellent written English and attention to detail.

* Good visual judgement and understanding of brand presentation.

* Confident using Canva, CapCut or equivalent creative tools.

* Highly organised and comfortable managing multiple accounts.

* Comfortable reviewing analytics and presenting actionable insights.

* Proactive, resourceful and able to work without constant supervision.

Desirable

* Experience in hospitality, restaurants, lifestyle or consumer-facing brands.

* Experience in a creative or digital marketing agency.

* Familiarity with Metricool, ChatGPT, Claude or other AI tools.

* Photography and videography skills.

* Experience linking organic social media performance to commercial outcomes.

What We Offer

* Competitive salary based on experience.

* 20 days’ annual leave plus bank holidays.

* Hybrid working with regular time at our London venues.

* The opportunity to work across several businesses and industries.

* Access to established creative, marketing and technology tools.

* Direct exposure to senior management.

* Genuine ownership of social media strategy and execution.

* Opportunities for professional development as the group expands.

Application Requirements

Please submit your CV and a portfolio or links to social media accounts you’ve managed.

We’d particularly like to see:

* Examples of Reels or TikTok videos you’ve created or managed.

* Evidence of improved engagement, audience growth or commercial performance.

* An example of a social media campaign or content strategy you’ve developed.

Applications without examples of previous social media work may not be shortlisted.

Pay: £35,000.00-£40,000.00 per year

Work Location: Hybrid remote in Richmond TW9 3QB