Social Media Assistant

Role & responsibilities

We are looking for a creative and organized Social Media Assistant to support our social media efforts across various platforms. This role involves assisting in content creation, scheduling posts, engaging with the community, and monitoring social media performance.

Key Responsibilities:

1. Content Creation & Curation:

• Assist in creating visually engaging and relevant content for social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
• Source, edit, and schedule posts, including images, videos, and written content.
• Ensure all content aligns with the brands tone, voice, and strategy.

2. Social Media Scheduling & Management:

• Schedule and publish content on various platforms using social media management tools.
• Ensure posts go live at optimal times based on audience engagement insights.

3. Community Engagement:

• Monitor social media channels, respond to comments, and engage with followers.
• Foster positive relationships with the online community through direct interaction and feedback.

4. Analytics & Reporting:

• Track and analyze social media performance and engagement metrics.
• Prepare regular reports to share insights and performance trends.

5. Collaboration & Campaign Support:

• Collaborate with the marketing and content teams to align social media strategies with overall marketing objectives.
• Assist in the planning and execution of social media campaigns and promotions.

6. Stay Current with Trends:

• Keep up-to-date with industry trends, platform updates, and best practices.
• Propose new ideas for content, strategies, or campaigns based on current trends and audience preferences.

Required Skills & Qualifications:

• Strong written and verbal communication skills.
• Familiarity with social media platforms and trends.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) is a plus.
• Creative thinking and a keen eye for design.
• Ability to multitask and work in a fast-paced environment.
• Basic knowledge of social media analytics tools (e.g., Google Analytics, Facebook Insights).
• A proactive, organized, and detail-oriented mindset.

Preferred Qualifications:

• Experience in social media marketing or content creation.
• Basic photo and video editing skills (e.g., Canva, Adobe Spark).
• Understanding of brand voice and online reputation management.

This position offers an opportunity to develop and enhance your skills in social media marketing while contributing to the growth of a dynamic brand. If youre passionate about social media and eager to make an impact, wed love to hear from you!

Perks and benefits

As per Company norms