Social Media Associate

Role & responsibilities

• Manage day-to-day activities across social media platforms including Instagram, LinkedIn, Facebook, X (Twitter), YouTube, and other emerging channels.
• Create and publish engaging content aligned with brand guidelines and campaign objectives.
• Develop monthly social media calendars in collaboration with marketing and business teams.
• Coordinate with designers, video editors, and content writers to execute campaigns effectively.
• Monitor social media conversations and respond to comments, messages, and queries in a timely manner.
• Track industry trends, competitor activities, and emerging platform features to identify new opportunities.
• Support the execution of organic and paid social media campaigns.
• Analyze campaign performance and prepare periodic reports highlighting key insights and recommendations.
• Assist in influencer collaborations, employee advocacy initiatives, and partnership campaigns.
• Ensure consistency in brand voice and messaging across all social channels.
• Work with cross-functional teams to promote webinars, events, product launches, learner success stories, and thought leadership content.

Qualifications & Skills -

• Bachelor's degree in Marketing, Communications, Journalism, Mass Media, or a related field.
• 13 years of experience in social media management, digital marketing, or content marketing.
• Strong understanding of major social media platforms and their best practices.
• Excellent written and verbal communication skills.
• Basic understanding of social media analytics and reporting.
• Familiarity with tools such as Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, Buffer, Sprout Social, Canva, or similar platforms.
• Ability to manage multiple projects and adhere to deadlines in a fast-paced environment.
• Creative mindset with attention to detail and strong organizational skills.