Social Media Associate

About Shreevalli Silks & Sarees

Shreevalli Silks & Sarees is a premium saree destination celebrating Indias rich textile and handloom heritage. Our collections showcase exquisite traditional and contemporary sarees, bringing together craftsmanship, quality, and timeless Indian elegance.

We are looking for an experienced and result-oriented Digital Media Marketeer & Manager to lead our digital presence, strengthen brand visibility, generate customer engagement, and drive online and offline business growth.

Role Overview

The Digital Media Marketeer & Manager will be responsible for planning, executing, managing, and optimizing Shreevalli Silks & Sarees’ digital marketing activities across social media, search, paid advertising, e-commerce, and other digital channels.

The ideal candidate should have a strong understanding of the fashion, retail, textile, and e-commerce ecosystem and be capable of converting creative digital campaigns into measurable business results.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and execute an integrated digital marketing strategy aligned with business and sales objectives.
• Plan monthly and seasonal digital campaigns for saree collections, festivals, launches, offers, and special occasions.
• Develop strategies to increase brand awareness, customer acquisition, engagement, website traffic, enquiries, and online sales.
• Identify new digital marketing opportunities and emerging platforms relevant to the brand.
• Research competitors and market trends to identify opportunities for differentiation and growth.

2. Social Media Management

• Manage Shreevalli Silks & Sarees’ presence across Instagram, Facebook, YouTube, WhatsApp and other relevant platforms.
• Develop and maintain a comprehensive monthly social media/content calendar.
• Plan campaigns around festivals, weddings, seasonal collections, new arrivals, and promotional offers.
• Coordinate with content creators, photographers, designers, models, and store teams for content production.
• Ensure consistency in brand identity, messaging, visual presentation, and communication.
• Monitor comments, messages, enquiries, and customer interactions and ensure timely responses.

3. Paid Digital Advertising

• Plan, execute, monitor, and optimize Meta Ads, Google Ads, and other relevant paid campaigns.
• Develop campaigns for brand awareness, product discovery, website traffic, lead generation, remarketing, and conversions.
• Manage advertising budgets and optimize campaigns based on performance.
• Conduct audience research, segmentation, A/B testing, retargeting, and creative testing.
• Track key advertising metrics including CPC, CPM, CTR, CPL, ROAS, conversions, and customer acquisition cost.

4. E-Commerce & Online Sales

• Develop digital strategies to increase e-commerce sales and online enquiries.
• Coordinate with the e-commerce team for product launches, product listings, promotions, and website campaigns.
• Improve product visibility through SEO-friendly content, keywords, product descriptions, and digital merchandising.
• Monitor website traffic, product performance, conversion rates, abandoned carts, and customer journeys.
• Develop campaigns to convert social media audiences into website visitors and customers.

5. Content & Brand Marketing

• Work closely with the content team to develop engaging Reels, videos, product shoots, stories, posts, blogs, and promotional creatives.
• Develop creative campaign concepts and marketing themes.
• Ensure content effectively communicates the quality, craftsmanship, heritage, fabric, design, and uniqueness of each collection.
• Create campaigns that position Shreevalli Silks & Sarees as a distinctive and trusted saree brand.
• Coordinate with designers/content creators to ensure timely delivery of marketing assets.

6. SEO & Organic Growth

• Develop and implement basic SEO strategies for the website and e-commerce platforms.
• Conduct keyword research related to sarees, handlooms, silk sarees, bridal sarees, traditional sarees, and relevant product categories.
• Optimize website content, product descriptions, titles, metadata, and other SEO elements.
• Monitor organic search performance and identify opportunities for improvement.

7. Analytics & Reporting

• Track and analyze digital marketing performance across all major channels.
• Prepare weekly/monthly digital marketing reports covering reach, engagement, traffic, leads, sales, conversions, and advertising performance.
• Use tools such as Google Analytics, Google Search Console, Meta Business Suite/Ads Manager, and other relevant platforms.
• Identify successful campaigns and areas requiring improvement.
• Use data-driven insights to continuously optimize marketing strategies and budgets.

8. Customer & Lead Generation

• Develop campaigns to generate qualified customer enquiries through Instagram, WhatsApp, website, Google, and other digital channels.
• Work with the sales team to improve lead follow-up and conversion.
• Develop remarketing and customer-retention campaigns.
• Explore WhatsApp marketing, email marketing, and customer database campaigns where appropriate.

9. Team & Agency Management

• Coordinate and manage internal digital marketing/content teams.
• Assign and monitor marketing activities and deadlines.
• Coordinate with external agencies, freelancers, photographers, influencers, designers, and other marketing partners when required.
• Ensure campaigns and content are delivered on schedule and within allocated budgets.
• Maintain clear communication between management, marketing, sales, e-commerce, and content teams.

Required Skills & Qualifications

• 2+ years of relevant experience in digital marketing, social media marketing, performance marketing, e-commerce, fashion, retail, or lifestyle marketing.
• Strong understanding of Instagram, Facebook, YouTube, Google, WhatsApp and digital advertising platforms.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Good understanding of SEO, SEM, social media marketing, content marketing, and performance marketing.
• Experience with Google Analytics and Google Search Console is preferred.
• Strong analytical and reporting skills.
• Good understanding of digital marketing KPIs and conversion funnels.
• Excellent communication and coordination skills.
• Strong creative and strategic thinking.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Proficiency in Excel/Google Sheets and presentation/reporting tools.

Preferred Experience

Candidates with experience in any of the following industries will be preferred:

• Sarees & Textiles
• Fashion & Apparel
• Jewellery
• Luxury Retail
• Lifestyle Brands
• E-Commerce
• Handloom & Handicrafts
• Wedding & Bridal Retail

Knowledge of Indian textiles, handlooms, silk sarees, regional weaving traditions, and Indian fashion will be an added advantage.

Key Performance Indicators (KPIs)

The candidate will be responsible for contributing towards measurable growth in:

• Social media reach and engagement
• Website traffic and organic visibility
• Digital enquiries and qualified leads
• E-commerce sales and conversions
• Paid advertising performance and ROAS
• Customer acquisition
• Brand awareness and digital presence
• Social media and website audience growth
• Campaign ROI
• Customer retention and remarketing performance

Ideal Candidate

The ideal candidate is a strategic thinker who is also hands-on. They should be comfortable developing a marketing plan, launching campaigns, analyzing results, coordinating a team, and making improvements based on performance data.

A passion for fashion, sarees, Indian textiles, visual storytelling, and digital marketing will be highly valued.