Social Media Content Controller

About the role

This role involves managing social media content and community engagement across multiple platforms including TikTok, Instagram, Facebook, and others. You will be responsible for scheduling and publishing content, engaging with the community, performing light editing tasks, and reporting on performance metrics.

Key responsibilities

• Schedule and publish content based on the defined content calendar (TikTok, Instagram, Facebook, and other platforms as needed)
• Adapt content format for each platform (caption, hashtag, thumbnail, video ratio)
• Ensure posting schedule consistency without reminders
• Respond to comments and DMs in a friendly, fast, and brand-aligned way
• Escalate technical questions or complaints to the right team
• Monitor mentions and social conversations about Yilmu
• Perform basic short-video and graphic editing using CapCut and Canva (brand templates and assets are provided)
• Perform certain AI content generation
• Cut long-form content into short clips for multiple platforms
• Prepare captions in Malaysian language based on provided drafts or guidelines
• Recap weekly metrics (reach, engagement, follower growth) in a simple format