Social Media Content Creator

About the Role

ZarraZorra Bakery Sdn. Bhd. is looking for an experienced, creative and confident Content Creator to strengthen our brand presence and accelerate our content production.

You will create engaging short-form content for TikTok, Instagram, Facebook and other digital platforms. This role is ideal for someone who enjoys being on camera, interacting with people and turning creative ideas into engaging content.

Key Responsibilities

• Plan, shoot and edit creative content for TikTok, Instagram, Facebook and other digital platforms.
• Develop fresh content ideas, scripts and short-form videos consistently.
• Appear as on-camera talent and communicate confidently.
• Approach and interview customers or members of the public.
• Produce content featuring our products, promotions, outlets, team activities and brand journey.
• Stay updated with current social media trends and adapt them to ZarraZorra’s brand identity.
• Collaborate with the Marketing team to execute content calendars and marketing campaigns.
• Ensure content is completed and published according to the agreed schedule.
• Attend training, assignments and content shoots outside the workplace when required.

About You

• Minimum one year of experience as a Content Creator.
• Experience creating content for the F&B industry is highly preferred.
• Able to provide a portfolio or relevant examples of previous work.
• Presentable, energetic and confident in front of the camera.
• Fluent in spoken Bahasa Melayu.
• Comfortable approaching and interacting with customers or members of the public.
• Creative, proactive and able to work efficiently while producing content consistently.
• Skilled in video recording and editing using CapCut or similar applications.
• Familiar with TikTok, Instagram Reels and current social media trends.
• Willing to learn and open to direction, coaching and constructive feedback.
• Able to work independently and collaboratively as part of a team.
• Willing to travel for training or work assignments when required.
• Proficiency in English is an added advantage.
• Having your own transportation is an added advantage.

Training and guidance will be provided.

Salary & Benefits

• Basic salary: RM2,300–RM3,000 per month, depending on experience, skills and portfolio.
• Meal allowance provided.
• EPF, SOCSO and EIS contributions.
• Training and development opportunities.
• Salary review upon successful completion of probation, subject to performance.

How to Apply

Please submit the following:

1. An updated resume.
2. A portfolio or examples of your previous content.
3. Links to any social media accounts you have managed, if available.
4. A 30–60 second self-introduction video demonstrating your personality and communication style.

Only shortlisted candidates will be contacted for an interview.

About ZarraZorra

ZarraZorra Bakery Sdn. Bhd. is a growing bakery brand based in Johor Bahru, specialising in freshly baked classic and signature cakes. As our business continues to expand, we are looking for creative individuals who are ready to learn, grow and build the brand together with us.