Social Media Content Creator

Social Media Content Creator

Company: Drify
Industry: On-Demand Alcohol Delivery / Local Delivery
Location: Bay Area, California
Service Area: Union City & Fremont, California
Type: Part-Time / Flexible
Website: https://drify.com/

About Drify

Drify is a growing local delivery platform that makes it convenient for customers to order from local liquor stores through a simple mobile app.

Think of Drify as a delivery platform built specifically around liquor and beverage delivery — connecting customers with local stores and bringing their orders directly to them.

We are an early-stage startup, and we are looking for a creative, energetic Social Media Content Creator who can help us build the Drify brand from the ground up.

This is an opportunity for someone who enjoys creating content, understanding what makes people stop scrolling, and turning a local startup into a recognizable brand.

What You'll DoContent Creation

• Create engaging short-form content for Instagram, TikTok, YouTube Shorts, and other social platforms.
• Develop creative videos, reels, stories, memes, graphics, and promotional content.
• Come up with attention-grabbing hooks and concepts that make people want to watch and share.
• Create content around Drify, local stores, products, delivery experiences, customers, promotions, and the Bay Area community.
• Help develop recurring content series and recognizable Drify content formats.

Social Media Growth

• Help grow Drify's social media presence and local brand awareness.
• Identify current trends, sounds, formats, memes, and content styles that can be adapted to Drify.
• Develop ideas specifically designed for organic reach and shareability.
• Monitor content performance and understand what is generating views, engagement, followers, and app interest.
• Test different content concepts and improve based on results.
• Build a consistent posting schedule.

Local Brand Building

• Create content that connects Drify with the Union City, Fremont, and greater Bay Area community.
• Identify local trends, events, businesses, creators, and opportunities that could help increase Drify's visibility.
• Help make Drify recognizable as a local brand.
• Create content that feels authentic rather than overly corporate or like traditional advertising.

Brand & Campaign Development

• Help develop Drify's visual and social-media personality.
• Contribute creative ideas for campaigns, promotions, giveaways, seasonal content, and launches.
• Help develop the Drify mascot/character and incorporate it into future social campaigns when appropriate.
• Brainstorm creative street-level and social-media marketing ideas that can make Drify memorable.

What We're Looking For

We're looking for someone who is:

• Highly creative and naturally curious
• Comfortable being in front of or behind the camera
• Obsessed with social media and short-form content
• Able to recognize trends before they become oversaturated
• Strong at storytelling and creating compelling hooks
• Comfortable shooting and editing videos
• Able to work independently and bring ideas to the table
• Willing to experiment and try unconventional ideas
• Understands Instagram, TikTok, YouTube Shorts, and social-media algorithms
• Able to turn a simple idea into entertaining content
• Local to the Bay Area or familiar with the local community is a plus

Skills

Required:

• Instagram / TikTok / YouTube Shorts
• Short-form video creation
• Content ideation
• Social-media trends
• Strong communication skills

Nice to Have:

• On-camera experience
• Copywriting
• Experience growing a social account organically
• Experience with startup or local-business marketing
• Experience creating viral or high-performing short-form content

What Success Looks Like

The goal isn't simply to post content.

We want to build Drify into a recognizable brand.

Success means:

• More people in our service areas know what Drify is.
• Our content consistently gets attention and engagement.
• Our social accounts grow organically.
• People recognize Drify's brand, personality, and content.
• Content drives awareness and ultimately encourages people to download and use the Drify app.
• We continuously discover new content ideas that perform better than the last.

Important

Because Drify operates in the alcohol-delivery space, content must be created responsibly and comply with applicable platform policies and alcohol advertising/delivery laws.

We are looking for someone who can create fun, clever, entertaining content without relying on irresponsible drinking messaging or content that could violate platform policies.

Why Join Drify?

Drify is an early-stage startup, which means you won't simply be handed a fixed content calendar.

You'll have room to create.

Your ideas can directly influence how the Drify brand looks, sounds, and grows.

If you have the creativity to look at a blank screen and say, "I have an idea that could go viral," we'd love to hear it.

How to Apply

Please send:

• Your social-media portfolio or examples of your work
• Links to any TikTok, Instagram, YouTube, or other accounts you've created or managed
• A short introduction about yourself
• Examples of short-form videos you're particularly proud of

Bonus: Send us one content you would create for Drify after checking out our app and website.

Drify: https://drify.com/

***We are not looking for all the skills and requirements in one person. You don't need to check every box — if you are creative, passionate about social media, and excited to learn and grow with an early-stage startup, we want to hear from you.***

Expected hours: No less than 20.0 per week

Work Location: Remote