Social Media Content Creator

Key Responsibilities

1. Develop, create, and publish engaging social media content (images, videos, copy, stories, reels, etc.) tailored for platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
2. Ensure all content aligns with brand guidelines, tone of voice, and visual identity standards.
3. Monitor social media trends, hashtags, and emerging formats to keep content fresh, relevant, and competitive.
4. Collaborate with marketing, design, and sales teams to support campaigns, promotions, and product launches.
5. Manage content calendars and scheduling to ensure consistent posting across all platforms.
6. Analyse performance metrics, engagement rates, and audience insights to optimise future content strategies.
7. Stay updated on platform updates, algorithm changes, and best practices to maximise reach and engagement.
8. Contribute creative ideas for campaigns, storytelling, and community engagement initiatives.

Required Skills

1. Excellent command of written and spoken English, with strong grammar and communication skills.
2. Proven experience of 2-8yrs as a Social Media Content Creator, Social Media Coordinator, or in a similar role.
3. In-depth knowledge of major social platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, X/Twitter, etc.) and their respective best practices.
4. Experience in motion graphics and video editing.
5. Familiarity with paid social advertising and influencer marketing.
6. Basic understanding of SEO and its application to social media.
7. Ability to consistently follow and apply brand guidelines across all content.
8. Creative mindset with strong skills in visual storytelling and copywriting.
9. Proficiency with content creation tools (e.g., Canva, Adobe Creative Suite, CapCut, or similar).
10. Familiarity with content scheduling tools such as Loomly, Metricool.
11. Knowledge of social media analytics with the ability to interpret data to optimize performance.
12. Strong organisational and time-management skills, with the ability to meet deadlines.
13. Ability to quickly adapt to changing trends and platform updates.

Education- Any graduate / Mass Communication / Journalism / Digital Marketing / Visual Communication / English / Literature / Any post graduate