Social Media Content Creator

About TRAVELOG

TRAVELOG is a fast-growing outbound travel agency in Malaysia, specializing in curated journeys to China and beyond. We believe travel changes lives, and our mission is to deliver meaningful, inspiring, and unforgettable travel experiences.

We also own Malaysia’s largest travel Facebook community with over 2.3 million followers:

• Travelog.com – 1.4M followers
• 旅书 – 890K followers

This scale gives our marketing team a powerful platform to reach and inspire millions of travelers every day.

Role Overview

As a Social Media Content Creator, you will be responsible for turning TRAVELOG’s travel products, destinations, customer insights, and personal IPs into engaging and high-quality social media content.

You will be involved throughout the content creation process — from idea development, scripting, filming, editing, publishing, and performance optimization.

This role is ideal for someone who is not just a content creator, but a storyteller and executor who can take an idea and turn it into content that people want to watch, share, save, and act on.

You may also work closely with our marketing, sales, product and other internal teams to develop content that supports both brand growth and business objectives.

Key Responsibilities

1. Content Creation & Storytelling

• Develop creative content ideas for Facebook, TikTok, Instagram, and XiaoHongShu.
• Write scripts, captions, and engaging hooks.
• Create short-form videos, graphics, and other social content.
• Develop content for TRAVELOG’s company and personal IPs.

2. Video Editing

• Edit short-form videos from raw footage to final publication.
• Add subtitles, music, graphics, transitions, and other elements where appropriate.
• Adapt content for different social media platforms.

3. Social Media & Performance

• Stay updated on social media trends and content formats.
• Monitor content performance and identify opportunities for improvement.
• Optimize content based on views, retention, engagement, and audience response.

4. Cross-Team Collaboration

• Work closely with the marketing team to plan and execute social media campaigns.
• Collaborate with sales and product teams to ensure consistency across channels.
• Contribute creative ideas to strengthen campaigns and audience engagement.

5. Project & Workflow Management

• Manage multiple content projects in a fast-paced environment while meeting deadlines.
• Maintain an organized content calendar and ensure timely delivery.
• Support campaign planning with innovative content ideas.

6. Performance Tracking & Reporting

• Track key metrics using analytics tools (e.g., Meta Insights, TikTok Analytics, Google Analytics).
• Use engagement data to refine storytelling, visuals, and posting strategies.
• Provide regular performance reports and propose data-driven improvements.

Requirements

• Bachelor’s Degree in Marketing, Communications, Creative Design, or related field.
• Proven experience in content creation.
• Excellent command of English and Mandarin to effectively communicate with Mandarin-speaking clients (written and spoken).
• Proficiency in Canva, Adobe Illustrator/Photoshop, or equivalent design tools.
• Strong understanding of social media algorithms, analytics, and optimization strategies.
• Ability to craft content that connects emotionally and drives action.
• Passion for travel/tourism and an eye for storytelling through words, visuals, and video.
• Detail-oriented with strong design/aesthetic sense and commitment to brand consistency.
• Independent, resourceful, and able to manage multiple priorities under tight timelines.

Culture Fit:

At TRAVELOG, we are a trust-based, fast-paced company with a lean management structure. This means every team member carries more responsibility, has greater exposure, and plays a direct role in our success.

We believe the right culture fit is key to success. Our ideal team members are:

• Be Self-Driven – Take initiative, set your own goals, and move projects forward without waiting for instructions.
• High Performance & Play at the Top – Always aim for industry-leading quality. Own your work, benchmark against the best, and never settle for “good enough.”
• Drive for Results – Measure success by outcomes, not effort. Focus on actions that deliver real impact for the brand, team, and long-term goals.

Benefits

• Career Growth – Opportunity to grow into senior content strategist, IP operator, or regional social media lead as TRAVELOG expands into Southeast Asia.

• Travel Industry Exposure – Gain insider access to the travel world, from new destinations to exclusive partnerships, and bring those stories to life online.

• Innovative Team Culture – Work in a fast-paced, trust-based environment that values ownership, learning, and bold ideas.