Social Media Content Creator

Job Summary

Peopleclick Learning is looking for a creative and result-oriented Content Creator to develop engaging content that promotes our IT training courses, builds brand awareness, attracts students, and generates quality course enquiries.

The candidate will be responsible for creating Instagram Reels, YouTube videos, educational content, promotional videos, social media posts, course-related content, student testimonials, and campaign creatives.

The ideal candidate should understand social media trends and know how to convert educational and career-related topics into engaging content.

Key Responsibilities1. Social Media Content Creation

• Create engaging content for Instagram, Facebook, YouTube, LinkedIn, and other digital platforms.
• Develop daily and weekly content based on the marketing calendar.
• Create Reels, short-form videos, educational posts, carousels, stories, and promotional content.
• Follow current social media trends and adapt them for the EdTech industry.
• Create content that attracts students, freshers, working professionals, and career switchers.

2. Video Content Creation

• Plan, shoot, edit, and publish short-form videos and Reels.
• Create course promotional videos for:
• Data Analytics
• Data Science
• Generative AI
• AI/ML
• Full Stack Development
• Cyber Security
• UI/UX
• Digital Marketing
• SAP
• Cloud & Data Technologies
• Other technology courses
• Create educational videos explaining technical concepts in a simple and engaging manner.
• Develop videos around career opportunities, salary trends, job roles, skills, and industry demand.
• Coordinate with trainers, counsellors, students, and management for video content.

3. Content Strategy

• Develop content ideas based on student interests and market trends.
• Create content pillars such as:
• Career Guidance
• IT Skills
• Course Awareness
• Job Opportunities
• Industry Trends
• Student Success Stories
• Placement Stories
• Trainer Knowledge
• FAQs
• Course Promotions
• Maintain a monthly content calendar.
• Identify high-performing content and create similar content opportunities.

4. Lead Generation Content

• Create content specifically designed to generate course enquiries and admissions.
• Develop strong hooks, CTAs, captions, and promotional messages.
• Coordinate with the Digital Marketing team to create content for paid advertising campaigns.
• Create multiple versions of creatives for A/B testing.
• Analyse which videos and posts generate better engagement and enquiries.

5. Copywriting & Social Media

• Write engaging captions, headlines, hooks, scripts, and CTAs.
• Create short video scripts for Reels and YouTube Shorts.
• Write course promotional content and campaign messaging.
• Ensure content is simple, professional, and student-friendly.
• Maintain consistency in Peopleclick Learning's brand voice.

6. Student & Trainer Content

• Coordinate with trainers to create educational and technical videos.
• Capture student testimonials and success stories.
• Create placement-related content and student achievement posts.
• Cover workshops, seminars, events, demos, and special programs.
• Develop behind-the-scenes content to showcase Peopleclick's learning environment.

7. Video Editing & Creative Design

• Edit videos using tools such as:
• Adobe Premiere Pro
• Adobe After Effects
• CapCut
• Canva
• DaVinci Resolve
• Other relevant editing tools
• Add subtitles, transitions, graphics, animations, music, and branding.
• Create social media posters, thumbnails, carousels, and promotional creatives using Canva/Photoshop or similar tools.

8. Trend & Competitor Research

• Research trending Reels, formats, hooks, sounds, and content styles.
• Monitor competitor EdTech and IT training content.
• Identify new content opportunities based on industry trends.
• Continuously experiment with new formats to improve reach and engagement.

9. Performance Analysis

Track and analyse content performance, including:

• Views
• Reach
• Engagement
• Likes
• Shares
• Saves
• Comments
• Follower growth
• Video watch time
• Profile visits
• Website clicks
• WhatsApp enquiries
• Course enquiries generated from content

Pay: ₹10,000.00 - ₹36,000.00 per month

Benefits:

• Flexible schedule
• Provident Fund

Work Location: In person