Social Media Content Creator

Content Creator & Strategist – Script Writer

Company: PickleMonk Media

Location: Chennai

Department: Creative & Content

About the Role

We’re looking for a creative thinker and storyteller who can turn ideas into engaging content, compelling scripts, and memorable brand communication.

From personal branding reels for founders and professionals to creative ad scripts and social media campaigns, you’ll be responsible for developing ideas that capture attention, communicate clearly, and make people remember the brand.

This role is ideal for someone who understands social media culture, enjoys storytelling, and knows how to turn a simple thought into powerful content.

Key Responsibilities

1. Creative Content Development

• Develop creative content ideas for brands across industries.
• Write engaging social media copy, hooks, captions, and storytelling-led content.
• Conceptualise creative campaigns, topical content, and brand communication ideas.
• Identify relevant trends and translate them into brand-appropriate content.
• Develop content pillars and creative directions for client accounts.

2. Personal Branding & Founder Scripts

• Write scripts for founders, entrepreneurs, doctors, industry experts, and other professionals.
• Develop personal branding content that reflects each individual's personality, expertise, and point of view.
• Create educational, thought-leadership, storytelling, opinion-led, and authority-building scripts.
• Convert complex subjects and professional expertise into simple, relatable content.
• Develop strong opening hooks, engaging narratives, and memorable endings for short-form videos.

3. Creative Scriptwriting

• Write scripts for Instagram Reels, YouTube Shorts, brand films, promotional videos, and advertisements.
• Develop creative concepts and narrative treatments for video campaigns.
• Collaborate with the creative director, designers, video editors, and production team to execute ideas.
• Adapt scripts based on the target audience, platform, brand voice, and campaign objective.
• Write dialogue-driven, humorous, emotional, informative, and persuasive scripts as required.

4. Content Strategy & Research

• Research brands, industries, competitors, audiences, and relevant cultural conversations.
• Build monthly content plans based on brand objectives and audience interests.
• Identify content opportunities that can improve engagement, reach, brand recall, and audience trust.
• Study content performance and use insights to improve future ideas and scripts.

5. Creative Collaboration

• Work closely with the creative director and account management team to understand client briefs.
• Participate in brainstorming sessions and contribute original ideas.
• Coordinate with the production team during script development and shoots when required.
• Maintain consistency in quality, brand voice, deadlines, and creative output.

What We’re Looking For

• Strong writing, storytelling, and conceptualisation skills.
• Ability to write natural, conversational scripts rather than generic AI-sounding content.
• Understanding of Instagram Reels, YouTube Shorts, and short-form video storytelling.
• Ability to write for different personalities, industries, audiences, and brand tones.
• Good research skills and curiosity about people, businesses, and culture.
• Ability to think beyond routine social media posts and bring fresh creative ideas.
• Strong command of English; Tamil or Tanglish writing skills are an advantage.
• A portfolio of scripts, creative campaigns, content pieces, or personal branding work.

Preferred Experience

• 2 years of experience in content writing, creative writing, scriptwriting, or social media content.
• Experience writing founder-led content, personal branding scripts, ad films, or video content is preferred.
• Freshers with exceptional writing and creative thinking skills may also apply.

What Success Looks Like

• Original ideas that stand out from repetitive social media content.
• Scripts that sound authentic to the person speaking.
• Strong hooks, clear storytelling, and engaging narratives.
• Content that aligns with client objectives and brand positioning.
• Consistent delivery of quality work within deadlines.

How to Apply

• Send your resume and portfolio of scripts or creative work to PickleMonk Media. Include examples of personal branding scripts, creative video concepts, or campaigns you have written, if available.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person