Social Media Content Creator

We’re looking for a highly creative, AI-savvy, Instagram-first Content Creator who can conceptualize, shoot, edit, and execute scroll-stopping content that drives engagement and sales.

This role is not just about posting — it’s about building a brand personality, storytelling through visuals, and converting followers into customers.

Content Strategy & Planning

• Plan monthly Instagram content calendar (Reels, Carousels, Stories)
• Identify trends and adapt them to jewellery niche
• Create viral hooks and storytelling-based scripts
• Align content with launches, offers, and campaigns

Shooting & Production

• Shoot high-quality Reels and product content
• Understand:
• Natural & artificial lighting
• Basic framing and composition
• Jewellery-focused close-ups
• Skin tones, reflections, shine control
• Set up clean aesthetic backgrounds (white, satin, beach vibe, etc.)

Editing & AI Tools

Must be comfortable with:

• CapCut / InShot / VN / Final Cut / Premiere Pro
• Canva (advanced level)
• Lightroom / basic color grading
• AI tools like:
• ChatGPT (script writing, hooks)
• AI voiceover tools
• Trend research tools
• Caption generation tools

Should understand:

• Hook optimization
• Retention editing
• Text overlay placement
• Viral pacing
• Subtitles formatting

Instagram Execution

• Post Reels, Stories, and Carousels consistently
• Write high-converting captions
• Optimize hashtags
• Track analytics (reach, saves, shares, watch time)
• Suggest improvements based on data

Brand Aesthetic Management

• Maintain consistent visual identity
• Understand jewellery styling
• Suggest mood boards
• Plan model shoots (if needed)

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person