Social Media Content Creator

1. Job Purpose

The employee will be responsible for creating engaging digital content to promote the company's services, technical capabilities, projects, and corporate activities. The role also includes employee motivation, HR communication, recruitment promotion, and employer branding.

The main objective is to improve brand visibility, attract potential clients, support business development, and promote a positive workplace culture.

2. Social Media Content Creation

• Create posts for LinkedIn, Instagram, Facebook, and other platforms.
• Write captions, headlines, and promotional messages.
• Promote marine engineering, ship design, and technical consultancy services.
• Showcase approved company projects, achievements, and activities.
• Maintain a regular content publishing schedule.

3. Graphic Design and Creative Development

• Design social media posts, posters, banners, and brochures.
• Create service promotion graphics and marketing materials.
• Design recruitment posters and event announcements.
• Use Canva, Photoshop, or similar design tools.
• Follow the company's branding guidelines.

4. Video Creation and Editing

• Create promotional videos, reels, and short videos.
• Edit company introduction and service promotion videos.
• Add captions, transitions, and animations.
• Prepare videos for social media platforms.
• Use approved company images and technical information.

5. Content Research and Planning

• Research maritime industry news, trends, and developments.
• Identify topics related to shipbuilding and marine engineering.
• Prepare weekly and monthly content calendars.
• Develop ideas to promote company services.
• Verify technical information with the engineering team.

6. Digital Marketing and Brand Promotion

• Promote company services to shipowners, shipyards, and marine businesses.
• Create content for local and international audiences.
• Support digital marketing campaigns.
• Highlight the company's services and technical expertise.
• Support business development by creating content that attracts potential clients.

7. Social Media Account Management

• Maintain the company's official social media profiles.
• Schedule and publish approved posts.
• Check published content for errors.
• Monitor comments, messages, and enquiries.
• Forward business enquiries to the SGP department.
• Maintain records of published content.

8. Performance Monitoring and Reporting

• Track post reach, impressions, and engagement.
• Monitor follower growth and audience interactions.
• Identify the best-performing posts.
• Prepare monthly social media performance reports.
• Suggest improvements to content and engagement.

9. Coordination with the Engineering Team

• Collect approved technical information and project details.
• Understand the company's engineering services.
• Coordinate with engineers to prepare accurate content.
• Obtain approval before publishing technical information.
• Ensure all promotional content is correct and professional.

10. HR Communication and Employee Motivation

A. Employee Motivation and Appreciation

• Create motivational posts and positive workplace messages.
• Prepare birthday and work anniversary creatives.
• Highlight employee achievements, promotions, and contributions.
• Promote teamwork, learning, and professional growth.

B. Employee Engagement and Company Culture

• Create posts about company events, celebrations, and team activities.
• Promote workplace values, teamwork, and a positive work environment.
• Prepare internal announcements and employee engagement materials.

C. Recruitment and Employer Branding

• Design job vacancy and internship advertisements.
• Create new-joiner welcome posts.
• Promote career opportunities at S&O Maritime Services.
• Showcase company activities and workplace culture.

D. HR Awareness and Communication

• Design posters on workplace ethics, safety, and employee well-being.
• Prepare HR announcements and awareness materials.
• Support employee engagement initiatives.
• Coordinate with HR to ensure that employee-related content is accurate and appropriate.

E. Employee Recognition and Special Occasions

• Prepare appreciation and congratulatory posts.
• Create festival greetings and special occasion creatives.
• Design employee recognition certificates and awards when required.
• Highlight team achievements and professional milestones.

11. Daily Responsibilities

• Review assigned tasks and priorities.
• Research topics and prepare content.
• Design graphics and edit videos.
• Coordinate with SGP, HR, and engineering teams.
• Schedule approved posts.
• Update task records and report daily progress.

12. Weekly and Monthly Deliverables

Weekly Responsibilities

• Prepare social media posts and graphics.
• Complete assigned video editing tasks.
• Update the content calendar.
• Submit content for approval.
• Report progress on assigned tasks.

Monthly Responsibilities

• Prepare a monthly content calendar.
• Create service promotion materials.
• Prepare employee motivation and HR creatives.
• Maintain records of published content.
• Submit a social media performance report.
• Recommend new content ideas and promotional campaigns.

13. Performance Evaluation

Performance will be assessed based on:

• Content quality, creativity, and professionalism.
• Graphic design and video editing quality.
• Timely completion of assigned tasks.
• Accuracy of company and technical information.
• Consistency in publishing approved content.
• Social media reach, engagement, and audience growth.
• Contribution to marketing, recruitment, and brand promotion.
• Coordination with relevant departments.
• Timely submission of reports.

14. Required Skills and Tools

• Basic graphic design and video editing skills.
• Good writing and communication skills.
• Knowledge of social media platforms.
• Familiarity with Canva, Photoshop, or similar tools.
• Basic understanding of digital marketing and content planning.
• Research skills and attention to detail.
• Creativity and time management.
• Willingness to learn about the maritime industry.

16. Outcomes

The employee is expected to:

• Improve the company's social media presence.
• Promote marine engineering and ship design services.
• Create professional graphics, videos, and marketing content.
• Support business development and brand promotion.
• Improve employee engagement through motivational content.
• Support recruitment and employer branding activities.
• Maintain organised content records and monthly reports.

Work Location: In person