SOCIAL MEDIA CONTENT INTERN

About the Company

Bitso is Latin America’s leading cryptocurrency platform. Our goal is to evolve how Latin Americans think about and use their monetary resources. To achieve this, we’ll provide hundreds of millions of individuals across Latin America with fast, cost-efficient, and user-friendly financial services powered by blockchain technology. Cryptocurrency, or encrypted monetary resources, does not rely on an intermediary to give it legitimacy or value. Instead, it is valuable because of the peer-to-peer technology that runs it. We think it’s time for Latin Americans to have an alternative form of currency.  

To achieve our goal in making cryptocurrencies accessible to everyone, our company follows eight principles: Custodianship, Reliability, Integrity, Powerful Liquidity, Trusted Brand, Organization, Usability, and Solvency. 

Team & Role Description

The selected candidate will be in charge of creating engaging social media content on a daily basis for our social media channels and social media campaigns. They’ll help create content and design landing pages for social media campaigns, seasonal activations or events. In addition, they’ll help us search for new audiences and channels in order to better promote Bitso App and Bitso Alpha. Also, as part of our recent Bitso Store launch, they’ll be involved in operations such as orders’ follow-up and shipping. This person will work closely with digital marketing and content marketing.

What we value:

• Passion, technical expertise, and personal accomplishments.
• Independent ownership of business problems and their solutions.
• Passion for aggressively automating everything we do.
• Rolling up your sleeves and getting things done.

Responsibilities:

• Coordinate social media posts planning and content weekly
• Create copies for Bitso’s social media channels aligned with the voice of the brand (Facebook, Instagram, Twitter)
• Create engaging landing pages to sustain our social media campaigns
• Connect with our Graphic Designer to create relevant illustrations
• Identify marketing opportunities to publish relevant content (días festivos, eventos, tradiciones en México)
• Help coordinate seasonal online challenges to engage our users (ex: Día de los muertos, Navidad, Día de la mujer, Día de los niños, etc)
• Analyze results and identify best performing content to increase followers and engagement
• Regularly look for new social media trends to create engaging content and buzz
• Identify relevant influencers to activate word-to-mouth marketing strategy
• Help in the day-to-day operations of the marketing team (Bitso Store orders management, shipment of SWAG)
• Participate in team meetings and brainstorms

To succeed in this role, you’ll need:

• English language proficiency.
• Living in Mexico City or willing to relocate.
• Pursuing a degree in Marketing or Communications
• Experience with all social media platforms, especially Facebook, Instagram, Twitter; knows what makes a good story on different social channels.
• Excellent storytelling, verbal and written communication skills
• Experience with social media metrics and reporting
• Ability to adapt to a brand tone of voice
• Basic knowledge of crypto is a strong plus, but is not necessary

Additionally, it would be nice if you: 

• Loved cryptocurrencies and followed the crypto-community on Twitter
• Have a sense of humor, are curious and creative
• Collaborative/team spirit, but also able to work independently
• Force of proposition

Compensation and Benefits:

• Purpose: you'll work to create, iterate and scale crypto-powered financial services for users across Latin America
• Culture: you'll work in a thriving, friendly, and fun environment that promotes debate, jokes, discussions, chess, video games, and occasional Catan matches
• People: you'll work with some of the most driven and smart people in the crypto space in Latin America
• Venue: forget room with a view, get an office with a view of Mexico City.
• Salary: we pay at the top of the market
• Work Status: regardless of your citizenship, we will sponsor you to legally work in Mexico.
• Health Insurance: we offer one of the best medical plans
• Performance Bonus: your hard work will be rewarded with a juicy incentive-based bonus
• Unlimited Free Days: we want our employees to recharge their batteries and explore who they are outside of the office