Social Media Coordinator

Job Summary:

The Social Media Strategist is responsible for developing, executing, and continuously improving The Church Without Walls’ social media presence in alignment with the church’s mission, vision, values, and communications strategy.

The ideal candidate is a strategic thinker, creative communicator, and digitally fluent storyteller who understands how to translate the message and mission of a multi-campus church into compelling content across social platforms. This individual should have a strong understanding of social media trends, audience behavior, content strategy, short-form video, community engagement, and digital analytics while maintaining the theological integrity, voice, and spirit of The Church Without Walls.

The Social Media Strategist will work closely with the communications, media, pastoral leadership, campus leaders, and ministry teams to ensure that TCWW's digital presence consistently informs, inspires, invites, and engages both the church family and the broader community.

Essential Job Functions:

Strategic Social Media Management Plan

• Develop and execute platform-specific strategies that are measurable, ministry-centered, and support TCWW's overall communications and ministry objectives.
• Manage the church's social media presence across appropriate platforms, including Facebook, Instagram, YouTube, X, Tik-Tok, and emerging platforms.
• Establish content priorities and campaigns that support worship services, preaching and teaching, ministry programming, special events, community outreach, discipleship, evangelism, and church-wide initiatives.
• Monitor social media trends, platform updates, audience behavior, and emerging digital opportunities to keep TCWW's strategy relevant and effective.
• Develop strategies that reach both current members and individuals who may be unfamiliar with TCWW or seeking a church community.
• Maintain consistency in TCWW's digital voice, visual identity, messaging, and ministry standards.

Content Creation and Management

• Develop, write, curate, schedule, publish, and manage compelling social media content that reflects the mission and personality of TCWW.
• Transform sermons, Bible studies, worship experiences, ministry activities, testimonies, events, announcements, and church initiatives into engaging digital content.

· Help ensure consistent communication across TCWW's campuses while allowing appropriate opportunities to highlight individual campus communities.

• Collaborate with photographers, videographers, graphic designers, ministry leaders, and volunteers to obtain and develop high-quality visual content.
• Build and maintain an editorial/content calendar that coordinates church-wide campaigns, ministry communications, events, holidays, sermon series, and recurring content.
• Help tell the stories of how God is working through TCWW's members, ministries, campuses, and community.

Campaigns, Events & Ministry Promotion

· Develop social media campaigns to promote church-wide initiatives, worship experiences, sermon series, conferences, special events, outreach efforts, and ministry programs.

· Translate ministry objectives into clear and compelling digital campaigns with appropriate messaging, and calls to action.

Ministry Collaboration & Team Development

· Serve as a social media resource and strategic partner to TCWW ministries.

· Train and equip ministry leaders and designated volunteers on social media best practices, content submission, storytelling, brand standards, and community engagement.

· Develop and coordinate social media volunteers, photographers, videographers, content creators, and other ministry team members as assigned.

· Establish clear processes for ministries to submit content, requests, announcements, and creative ideas.

Administrative & Ministry Responsibilities

· Participate actively in communications, media, ministry, and other meetings as assigned.

· Provide regular status updates and weekly reports to the Minister to Communications.

· Maintain organized content calendars, campaign schedules, social assets, reporting dashboards, and other applicable documentation.

· Perform other duties as assigned in support of the Communications Ministry and the mission of The Church Without Walls.

Minimum Qualifications

· Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field preferred.

· Minimum of five years of professional experience managing social media, digital communications, content marketing, or a similar role.

· Demonstrated experience developing and executing social media strategies for an organization, brand, nonprofit, ministry, church, or community-based organization.

· Demonstrated ability to create compelling written, visual, and short-form video content for social media.

· Strong understanding of Facebook, Instagram, YouTube, X, and emerging social platforms.

· Working knowledge of social media scheduling, publishing, analytics, and advertising tools.

· Experience interpreting social media analytics and using data to improve content and campaigns.

· Excellent writing, editing, proofreading, and verbal communication skills.

· Strong organizational and project-management skills with the ability to manage multiple ministries, campaigns, deadlines, and priorities simultaneously.

· Preferred Qualifications

· Experience working in a church, nonprofit, faith-based, or community-focused organization.

· Experience managing social media for a multi-campus church or multi-location organization.

· Experience creating reels, shorts, sermon clips, interviews, and other social media videos.

· Basic photography, videography, graphic design, or video-editing skills.

· Experience with Meta Business Suite/Ads Manager, YouTube Studio, social scheduling platforms, Canva, Adobe Creative Cloud, and social analytics tools.

· Experience developing volunteer or ministry content-creator teams.

· Familiarity with church communications, worship environments, ministry programming, and Christian digital communication.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as needed to meet the ongoing needs of the organization.

Job Type: Full-time

Pay: From $58,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 2 years (Required)
• Social media strategy: 2 years (Required)

Location:

• Houston, TX 77084 (Required)

Ability to Commute:

• Houston, TX 77084 (Required)

Work Location: In person