Social Media Coordinator

About the role:

We're hiring a Social Media Coordinator with 2–3 years of hands-on experience and a documented record of Reels that trend, reach and convert.

DeWayne's is a family-owned, 40,000 sq ft destination retail store in Selma, NC, serving customers since 1991. Our Boutique, Garden Center, Christmas Land, Sweet Shop and Pet Boutique give us something new to film every week — and a Distinctively Different brand to bring to life online.

Position: Social Media Coordinator
Department: Marketing
Reports to: Marketing Manager
Location: On-site, Selma, NC
Type: Full-time

This person plans, shoots, edits and publishes short-form video and social content across Instagram, Facebook and TikTok. They track what performs, double down on what works, and turn in-store moments into content people share. Once aligned with the company brand, they'll have creative latitude to test trends and formats.

Key responsibilities

Short-form video and Reels

• Concept, film and edit 4–6 Reels/TikToks per week that hook in the first 2 seconds and hold watch time
• Spot trending audio, formats and memes early and adapt them to DeWayne's within 24–48 hours
• Shoot product, people and behind-the-scenes content across every department, including seasonal launches like Christmas Land
• Produce on-camera, voiceover and staff-featured content; coach team members to appear on camera

Content planning and publishing

• Build and maintain a monthly content calendar tied to store events, promotions, new arrivals and holidays
• Write captions, hooks, on-screen text and hashtags in the DeWayne's voice
• Schedule and publish across Instagram, Facebook and TikTok; support Pinterest, YouTube Shorts and Google Business Profile posts
• Capture photography for feeds, Stories, the website and email

Community and engagement

• Respond to comments and DMs daily; flag customer service issues to the right department
• Run giveaways, polls, Stories interactions and UGC reposts
• Identify and coordinate with local creators and influencers for collaborations

Analytics and reporting

• Track reach, views, average watch time, saves, shares, follower growth and engagement rate per post
• Deliver a monthly performance report with what worked, what didn't and the next tests
• Support paid social by supplying ad-ready creative and boosting top-performing organic posts

Brand and collaboration

• Keep every post on-brand and consistent with DeWayne's Distinctively Different standard
• Partner with department leads to plan shoots without disrupting the sales floor
• Uphold DeWayne's Six Non-Negotiables and Five Star Standards in every customer interaction, online and in person

Required qualifications

Experience

• 2–3 years in a social media role (agency, brand or retail), with 2+ years producing short-form video
• Documented trending content: at least 3 Reels or TikToks you personally created that reached 100K+ views each, or performed 5x+ above the account's average
• Proof of results with analytics screenshots or exports showing views, reach, watch time, shares and saves — not just links
• Experience growing an account: measurable follower and engagement growth over 6+ months

Skills

• Strong mobile and camera shooting: framing, lighting, stabilization and clean audio
• Fast, sharp editing in CapCut, Instagram Edits or Adobe Premiere Pro — cuts, transitions, captions, text overlays, sound sync
• Design basics in Canva and/or Adobe Photoshop/Illustrator for graphics, thumbnails and carousels
• Native fluency with Instagram, Facebook and TikTok algorithms, features and best practices
• Working knowledge of Meta Business Suite and a scheduling tool (Later, Planoly, Sprout Social or similar)
• Clear, punchy copywriting with a strong grasp of hooks and calls to action
• Ability to read analytics and explain why a post worked

Traits

• Trend-aware and fast-moving, with sound brand judgment
• Comfortable on camera and directing others on camera
• Organized enough to run a calendar, flexible enough to jump on a trend same-day
• Takes feedback well and iterates quickly

Preferred qualifications

• Social media experience with a retail company, ideally an apparel boutique (fashion try-ons, outfit styling, new-arrival drops)
• Influencer or creator partnership coordination
• Photography with an iPhone
• Bachelor's degree in Marketing, Communications, Digital Media or related field (equivalent experience accepted)

Portfolio requirements

Applications without a portfolio will not be considered.

Include:

1. Links to your 3–5 best-performing Reels/TikToks, with your role on each (concept, shoot, edit, post)

2. Analytics screenshots for those posts showing views, reach, watch time and shares

3. One account you managed, with before-and-after growth numbers

4. A short note (3–5 sentences) on one trend you'd jump on for DeWayne's this month and how you'd shoot it

Finalists complete a paid on-site working interview, shooting and editing content in our store.

Schedule and work environment

• Full-time, primarily weekdays, with some evenings and weekends for events and peak seasons (Oct–Dec)
• On-site in Selma, NC; extensive time on the sales floor and in the garden center, indoors and outdoors
• Able to stand and walk for long periods and lift up to 25 lbs of props and equipment

How to apply

Apply via Indeed or LinkedIn with your resume and portfolio links. Compensation is competitive and based on experience.

DeWayne's is an equal opportunity employer. Employment is at-will.

Why Work at DeWayne’s?

• Creative, collaborative work environment
• Hands-on role with visible impact
• Variety in day-to-day work
• Supportive team culture focused on positivity and growth
• To learn more about us watch: https://www.youtube.com/watch?v=tCiwuePu4YQ

Job Type: Full-time

Benefits:

• 401(k)
• Employee discount
• Health insurance
• Paid time off

Work Location: In person