Social Media Coordinator

Social Media Marketing Coordinator

The Gaming Emporium | Wausau, WI

About the Position

The Gaming Emporium is looking for a creative, motivated, and organized Social Media Marketing Coordinator to help grow our online presence, promote our products and events, and connect with our gaming community!

• Availability during evenings, weekends, and major event days is a MUST.

We're looking for someone who understands social media trends, enjoys creating engaging content, and can turn creative ideas into effective marketing campaigns. From showcasing exciting Pokémon card pulls to promoting Magic: The Gathering tournaments, new product releases, sales, and special events, you'll play an important role in keeping our customers informed and excited about what's happening at The Gaming Emporium.

The ideal candidate is someone who can work independently, manage multiple projects, consistently produce high-quality content, and bring fresh ideas to our marketing efforts.

Key Responsibilities

Social Media Management & Content Creation

• Create, schedule, and publish engaging content across Facebook, Instagram, TikTok, and other relevant social media platforms.
• Produce high-quality photos, short-form videos, reels, graphics, and promotional posts.
• Write creative, engaging captions that reflect The Gaming Emporium's brand and connect with our audience.
• Stay current with social media trends, popular content formats, and opportunities to increase engagement.
• Maintain a consistent posting schedule and ensure content is timely, accurate, and professional.

Marketing & Event Promotion

• Develop promotional content for upcoming tournaments, special events, product releases, giveaways, and storewide sales.
• Design eye-catching digital advertisements, promotional graphics, flyers, and in-store signage.
• Coordinate with store management to plan and execute marketing campaigns that bring the owner's visions to life.
• Capture photos and videos during store events to showcase our customers, products, and gaming community.
• Help generate excitement and drive customer traffic through creative marketing strategies.

Community Engagement & Brand Development

• Monitor and respond professionally to comments, messages, and customer interactions on social media.
• Build relationships with our online community and encourage customer engagement.
• Help maintain a consistent brand identity across all marketing channels.
• Identify opportunities to expand our audience and attract new customers.
• Collaborate with team members to highlight products, customer experiences, and store activities.

Organization, Performance & Accountability

• Develop and maintain a content calendar to organize upcoming posts, promotions, and campaigns.
• Consistently meet content creation deadlines and established posting goals.
• Manage multiple assignments while prioritizing time-sensitive promotions.
• Monitor social media performance, including engagement, reach, audience growth, and campaign results.
• Use performance insights to recommend improvements and develop more effective content.
• Performance-based raises can be available quickly to those who show initiative to learn and grow with our growing business needs.

Qualifications & Skills

Creativity & Technical Skills

• Associate’s degree or an undergraduate degree in Digital Media, Marketing, Communications, or a related field, or a minimum of two years of equivalent work experience.
• Strong understanding of Facebook, Instagram, TikTok, and current social media trends.
• Proof of experience creating and editing digital content, including photography, video, and graphics.
• Familiarity with content creation and design tools such as Canva, Adobe Creative Suite, CapCut, or similar programs.
• Strong writing, spelling, grammar, and communication skills, with great attention to detail.
• Ability to develop original, eye-catching content that captures attention and encourages engagement.

Organization & Work Ethic

• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• Ability to consistently meet deadlines, maintain posting schedules, and achieve established marketing goals.
• Self-motivated with strong time management skills and the ability to work independently.
• Willingness to take initiative, contribute new ideas, and adapt quickly to changing priorities.
• Ability to work efficiently in a fast-paced retail environment.

Gaming Knowledge & Customer Engagement

• Interest in trading card games, collectibles, gaming, and pop culture.
• Familiarity with Pokémon, Magic: The Gathering, One Piece, or other popular trading card games is a plus.
• Strong interpersonal skills and a professional, positive attitude.
• Ability to engage with customers and help create a welcoming, enthusiastic gaming community.
• Willingness to learn about new products, games, and trends.

Preferred Experience

• Previous experience managing social media accounts for a business or organization.
• Experience developing marketing campaigns or promotional advertisements.
• Experience with photography, videography, video editing, or graphic design.
• Understanding of social media analytics and strategies for increasing engagement.
• Experience marketing retail products, events, or entertainment-related businesses.

Previous professional marketing experience is preferred but not required. We value creativity, initiative, a strong work ethic, and a willingness to learn.

What We Offer

• A creative, energetic work environment surrounded by gaming, collectibles, and pop culture.
• Opportunities to develop your marketing, design, and content creation skills.
• The ability to contribute your own ideas and see their impact on a growing business.
• Opportunities for additional responsibilities, professional growth, and wage increases as skills develop.
• A supportive team passionate about gaming and providing customers with memorable experiences.

How to Apply

If you're passionate about social media, enjoy creating content, and want to help grow The Gaming Emporium, we'd love to hear from you!

Applicants are encouraged to provide examples of previous social media content, graphic designs, videos, or marketing projects.

Location: The Gaming Emporium
226830 Rib Mountain Dr
Wausau, WI 54401

Pay: $16.00 - $20.00 per hour

Expected hours: No more than 40.0 per week

Benefits:

• Employee discount

Education:

• Associate (Preferred)

Work Location: In person