Social Media Coordinator

Position Overview

We are seeking a proactive and detail-oriented Social Media Coordinator to support and enhance the digital presence of The Tennie Group, LLC and its partner companies across Facebook, Instagram, LinkedIn, and YouTube, and assist in email marketing efforts within the media department. This role will collaborate closely with the Multimedia and Marketing Coordinator to execute social media strategies, streamline workflows, and ensure brand consistency.

The ideal candidate will:

• Have a strong understanding of social media trends.
• Possess excellent organizational skills.
• Carry experience in graphic and content design.
• Be able to manage multiple tasks efficiently while addressing the workload breakdown.
• Well-versed in marketing language and technical strategy

Key Responsibilities1. Daily Social Media Management

Posting and Engagement:

• Handle daily posting and comment replies across Facebook, Instagram, LinkedIn, and YouTube for all 8 organizations/event:
• The Tennie Group (TG)
• The Tennie Agriculture Group (TGA)
• Farmer’s Outreach Solutions (FOS)
• Agribusiness Crop Insurance (AGBI)
• Darrell’s Corner Podcast (YouTube Only)
• VSU Course (Email)
• TAW Course (Email)
• Harvest Ball (Seasonal)
• Monitor and respond to comments, messages, and mentions to foster community engagement.
• Update Linktees

Content Creation:

• Design and create visually appealing social media posts, including:
• Graphics
• Thumbnails
• Banners
• Flyers
• Invitations
• Write engaging captions and conduct research to ensure consistency in tone and branding.
• Source and sequence photos/videos for social media posts.

2. Event Support and Photo Management

Photo Organization:

• Upload all photos from an event into a shared folder once obtained.
• Partake in travel
• Partake and co-lead on-site photography and videography
• Select photos based on approval by CEO and Media Department
• Communicate to outreach leads for follow-ups

Event Briefs:

• Assist and participate in event briefs and departmental meetings
• Event details
• Attendees
• Key people
• The goal of the post
• LinkedIn/social media names for key people to tag in photos.

3. Workflow Efficiency and Approvals

Post Approvals:

• Upload YouTube videos and create thumbnails.
• Submit posts for approval (photo + caption together)

Email Marketing:

• Track, organize, and communicate with clients using marketing language.
• Strategically captivate and establish order within the client community via:
• HubSpot
• Mail Merge techniques

Last-Minute Requests:

• Route new requests through a centralized system with deadlines.

4. Darrell’s Corner and Podcast Studio Support

Darrell’s Corner:

• Create thumbnails.
• Update Linktree.
• Promote episodes on social media.
• Assist in managing the Darrell’s Corner content calendar.

Podcast Studio Co-Production:

• Co-assist in production team at collaborator’s studio and on-site at travel engagements

5. Tracking, Reporting, and Growth

• Track and analyze social media performance using tools like:
• Meta Business Suite
• LinkedIn Analytics
• Generate weekly/monthly reports on:
• Engagement
• Reach
• Growth
• Provide insights and recommendations to improve content strategy.

6. Creative Content and Campaigns

• Assist in planning and creating event marketing content for:
• In-House events
• Events attended by the team
• Work with leadership to approve concepts before creating content to avoid rework.
• Assist in designing graphics, videos, and promotional materials for social campaigns.

Scope of Work:This role may evolve and expand in alignment with the team’s evolving needs. The ideal candidate will be comfortable appearing on camera and leveraging their creativity to enhance the marketing efforts of The Tennie Group and its partner companies.

Position Requirements:

• Bachelor’s Degree in marketing, media, arts, or advertising or 3+ years of experience in media or marketing industries.
• 2+ years of experience working with cameras, media inventory, and storage devices (e.g., hard drives, SD cards).

Organizations/Events Managed

• The Tennie Group, LLC
• The Tennie Agriculture Group, LLC
• Farmer’s Outreach Solutions, Inc.
• Agribusiness Crop Insurance
• Darrell’s Corner
• VSU Course
• TAW Course
• Harvest Ball (Seasonal)

Pay: $16.00 - $19.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan

Work Location: In person