Social Media Executive

Role & responsibilities

Content Creation & Execution

• Conceptualize, shoot, edit, and publish Instagram Reels, short videos, and other social media content.
• Create content around IMAST's products, services, workplace culture, achievements, campaigns, and events.
• Maintain consistency in brand tone, messaging, visual identity, and content quality across all platforms.

Trend Research & Ideation

• Research trending Reels, audio, formats, hashtags, and content styles relevant to the brand.
• Develop fresh, original, and creative content ideas aligned with current social media trends.
• Identify and convert emerging trends into relevant, on-brand content opportunities.

Content Planning & Collaboration

• Collaborate with the Marketing Team on campaign planning, content calendars, and shoot schedules.
• Coordinate with internal teams/departments to gather content, information, and approvals as needed.
• Support the planning and execution of digital marketing campaigns end-to-end.

Platform Management

• Manage day-to-day posting and content scheduling across Instagram and other social media platforms.
• Ensure timely publishing in line with the content calendar and campaign timelines.
• Respond to/monitor comments and engagement where required, in coordination with the team.

Performance Monitoring

• Monitor social media performance (reach, engagement, views, follower growth) using platform insights.
• Share basic performance reports and insights with the team to guide future content decisions.
• Identify opportunities to improve engagement, reach, and overall brand visibility.

What We're Looking For

• 01 year of experience in Social Media, Content Creation, Digital Marketing, or a related field; relevant internship experience is also acceptable.
• Strong creativity and ability to generate fresh, original content ideas.
• Good understanding of Instagram and short-form video content.
• Basic knowledge of Canva, CapCut, VN, Premiere Pro, or similar editing tools.
• Good communication and presentation skills.
• Ability to understand trends and convert them into relevant brand content.
• Proactive, energetic, and enthusiastic approach to content creation.

Preferred Candidate Profile

• Creative and trend-aware, with a genuine interest in social media and digital content.
• Comfortable with Reel creation, on-camera presence, and shooting.
• Willing to experiment with new content formats and ideas.
• Able to independently bring new concepts to the table.
• Female candidates preferred for this role.

Why Join IMAST?

• Opportunity to work on real-world marketing campaigns.
• Hands-on experience in social media and content creation.
• Opportunity to experiment with new ideas and trends.
• Exposure to technology, SaaS, and AI-driven products.
• Collaborative and growth-oriented work environment.

How to Apply

Interested candidates can share their updated CV along with relevant social media work, Reel samples, or a portfolio.

[email protected]

Preferred candidate profile