Social Media Executive

We are looking for a creative and proactive Social Media Executive to manage and grow our social media presence across platforms. The ideal candidate should understand social media trends, create engaging content, and be comfortable taking ideas from concept to execution.

Role & responsibilities

• Manage daily social media activities across Instagram, LinkedIn, YouTube & other relevant platforms.
• Plan and maintain a monthly/weekly content calendar
• Create engaging Reels, posts, stories, carousels, and other social media content.
• Ideate and execute content based on current trends, memes, and platform trends.
• Write engaging captions, hooks, CTAs, and social media copy.
• Monitor social media performance and prepare basic performance reports.
• Track engagement, reach, followers, and other key metrics.
• Research competitors and identify new content opportunities.
• Stay updated with changing social media algorithms and trends.
• Support campaigns, launches, and promotional activities.
• Build and maintain a consistent brand voice across platforms.

Preferred candidate profile

• Strong understanding of Instagram and LinkedIn
• Good communication and copywriting skills
• Creative mindset with strong content-ideation skills
• Knowledge of Canva and basic video-editing tools is preferred
• Ability to identify and adapt to social media trends quickly
• Basic understanding of social media analytics and insights
• Good organizational and time-management skills
• Previous social media experience/internship is a plus