Social Media Executive

COMPANY DESCRIPTION

Giraffe Partners is a brand and marketing consultancy for Indian manufacturing SMEs, capital markets, and growth brands. Operationally strong businesses that are commercially underestimated.

• A full-service agency that transforms bold ideas into impactful, results-driven brand experiences
• Blends visionary creativity with practical execution across brand strategy, digital marketing and social media, packaging design, video and content production, SEO, and custom website development
• Works with clients worldwide, including India, the USA, Canada, and Singapore
• Focuses on measurable outcomes and sustainable, data-informed growth
• Partners with businesses launching new products, scaling their digital presence, or rebranding, ensuring campaigns that both inspire and perform
• Grounded in purpose and a client-first mindset, positioning itself as a long-term partner in building strong, future-ready brands

ROLE DESCRIPTION

This is a full-time, on-site role based in Dehradun. You will develop and execute social media strategies for a diverse client base spanning manufacturing, FMCG, growth brands, and capital markets. Working under the direction of the Founder, you will manage day-to-day social media operations, create compelling content, and track performance against key metrics.

The role requires a strong foundation in platform-specific best practices, a clear eye for brand voice, and the ability to work quickly across multiple accounts. You will report to the Founder and work closely with the content and design teams to bring client campaigns to life.

Day-to-day responsibilities:

• Content creation and management- Develop, schedule, and publish engaging social media content across Instagram, LinkedIn, Facebook, and other platforms; adapt messaging and tone to suit each client's brand voice and audience
• Community engagement- Monitor social channels, respond to comments and messages, and foster genuine interaction between clients and their audiences
• Performance tracking- Monitor analytics, pull insights from platform dashboards, and report on key metrics including reach, engagement, follower growth, and conversion tracking
• Campaign support- Execute social components of client campaigns, coordinate timing with email and paid media, and document campaign performance
• Content collaboration- Brief the design and video teams on visual requirements, manage asset handover, and ensure social content aligns with brand guidelines
• Platform best practices- Stay current with platform algorithm changes, emerging features, and audience behavior shifts; implement learnings across the account portfolio

MUST-HAVES

• 2+ years of hands-on social media management experience, with proven work across at least three platforms
• Demonstrable experience managing multiple client accounts simultaneously
• Strong understanding of organic social media strategy, including audience segmentation, content calendars, and posting cadence
• Proficiency with social media management tools such as Meta Business Suite, Later, Buffer, or similar platforms
• Portfolio or case studies showing social media work reach, engagement, follower growth, and campaign outcomes, not just creative samples
• Ability to analyse platform analytics and extract actionable insights; comfort with spreadsheets and basic reporting
• Reliable presence in Dehradun for on-site collaboration

NICE-TO-HAVES

• Experience with paid social advertising (Meta, LinkedIn, Pinterest)
• Familiarity with generative AI tools for caption writing, content ideation, and social scheduling efficiency
• Working knowledge of Hindi or other regional languages for audience engagement in India
• Experience managing social media for B2B, manufacturing, or capital markets audiences
• Basic design sense; ability to brief designers and give clear feedback on visual direction
• Experience with CRM platforms or email marketing tools

HOW TO APPLY

Send your CV, a brief introduction, and links to 2–3 social media accounts you have managed (with permission). Include what you learned from the campaigns you're most proud of. Apply at [email protected].

Pay: Up to ₹25,000.00 per month

Work Location: In person