Social Media Executive

About the role

You own BOVEM's short-form video output and social presence end to end. Roughly 60% of this job is editing — cutting TikToks, Reels and Shorts that people actually finish watching. The other 40% is running the accounts, building our TikTok affiliate program, and pushing the winners into paid. You're not a content coordinator who briefs a freelancer. You're the one in the timeline.

Key responsibilities

• Edit 25–30 finished short-form videos per month for TikTok, Instagram Reels, YouTube Shorts and TikTok Shop
• Cut from raw UGC, creator submissions, product footage and existing asset library
• Build hook-first: own the first 1.5 seconds, control retention pacing, use pattern interrupts, on-screen text, captions, sound design and trending audio deliberately
• Produce multiple hook variants per concept for testing
• Create supporting statics: carousels, story frames, marketplace banners for Shopee / Lazada / TikTok Shop
• Repurpose winners across platforms and into paid formats (9:16, 1:1, 4:5)
• Own the content calendar across TikTok, Instagram and Facebook (SG + MY); schedule, publish and write captions in BOVEM's voice
• Respond to comments and DMs within 24 hours; escalate genuine customer service issues
• Recruit creators through TikTok Shop Affiliate Centre; set and manage commission tiers; negotiate with high performers
• Launch and manage Meta and TikTok campaigns; run creative testing cadence with clear kill and scale rules

About you

• 3+ years producing short-form social video, in-house or agency-side

• Portfolio of TikToks / Reels you personally edited, with real view and engagement numbers attached

• Hands-on TikTok Shop Affiliate Centre experience — recruited creators, managed samples and commissions

• Fluency in CapCut and at least one of Premiere Pro / DaVinci Resolve / Final Cut

• Working knowledge of Photoshop, Figma or Canva Pro for statics

• Your own editing machine, fast stable internet, and a workspace you can actually work from

• Based in Malaysia, available during Malaysian business hours

• Strongly preferred: Experience in men's grooming, personal care, beauty or consumer electronics; hands-on Meta Ads Manager and TikTok Ads Manager experience; Motion graphics / After Effects;

About us

BOVEM makes manscaping trimmers and razors for men who'd rather not think too hard about it — but still want the good stuff. Founded in Singapore in 2020, we sell across Singapore, Malaysia and the US through our own site plus Shopee, Lazada, TikTok Shop and Amazon. We sit deliberately between mass-market (Philips, Xiaomi) and the over-priced US players. Premium product, sane price, no lifestyle lecture. We're a two-person founding team. This is our first dedicated content hire, which means two things: you'll have unusual ownership over how the brand shows up, and there's nobody to hide behind.