Social Media Executive

Industry: Automobile

About the Role

We are looking for a creative and result-oriented Social Media Executive to manage and grow the company's social media presence across multiple platforms. The ideal candidate should have hands-on experience in content creation, social media management, campaign execution, analytics, and digital advertising.

Key Responsibilities

• Develop and execute social media content calendars aligned with marketing campaigns and product launches.
• Create engaging text, image, video, and reel content for Instagram, Facebook, LinkedIn, YouTube, and other platforms.
• Manage daily social media activities and actively engage with followers and online communities.
• Build relationships with automobile enthusiasts, influencers, and relevant online communities.
• Manage user-generated content, comments, reviews, and audience interactions.
• Plan and execute social media campaigns for vehicle launches, test-drive promotions, service offers, and other campaigns.
• Support dealership events and brand activations through live coverage and real-time social media updates.
• Track social media performance, engagement, reach, and campaign results.
• Prepare weekly/monthly performance reports and provide actionable insights.
• Monitor competitor activities and emerging trends in the automobile and social media space.
• Assist with paid campaigns across Facebook, Instagram, and Google Ads and monitor campaign ROI.
• Ensure all content follows brand guidelines and maintains a consistent brand voice and visual identity.
• Stay updated with social media trends, platform updates, and advertising policies.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Mass Communication, Digital Media, Public Relations, or a related field.
• 1–3 years of hands-on experience in social media management.
• Strong knowledge of major social media platforms.
• Excellent creative writing and communication skills.
• Ability to create engaging and trend-relevant content.
• Basic understanding of social media analytics and reporting.
• Knowledge of Meta Business Suite, Hootsuite, Google Analytics, or similar tools is an advantage.
• Familiarity with paid social media advertising is preferred.
• Automobile, lifestyle, or consumer goods industry experience will be an added advantage.
• Digital Marketing/Social Media Marketing certifications are a plus.

What We’re Looking For

A creative, proactive, and digitally savvy professional who understands social media trends, enjoys creating engaging content, and can contribute to building a strong online brand presence.

Interested candidates can apply with their updated resume.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person