Social Media Executive

Job Description: Social Media Executive

Hiring organization: Equentis Wealth Advisory, Lower Parel, Mumbai

Company profile: A fast growing SEBI registered Fintech with 1Mn+ registered users on the

path to becoming a unicorn in the next 2-3 years. With a team size of 600 and growing centres across Mumbai, Noida & Bangalore we are ramping up aggressively for the exciting next phase of growth.

What is the role?

We are looking for a Social Media Manager to monitor & manage social media platforms, create communities for the brand & tactically execute campaigns to drive brand awareness with profitable growth.

Key responsibilities:

Social Media Management:

• Monitor and manage social media channels, including scheduling posts, responding to
• comments, messages, and maintaining an editorial calendar.
• Assist creating monthly, quarterly and annual plans ensuring budget vs. actual

compliance on spend inputs, leads & outcome metrics.

• Hands on experience in Facebook Ads manager, audiences, campaign implementation

& reporting.

• Ensure implementation of platform wise content strategy.
• Ensure all the product/ business posts, Topical calendar, are followed every month.

Content curation & creation:

• Creative bent of mind & content creator / copy, concepts , ideation, communication
• Create and curate engaging content for social media platforms, including but not limited

to,Facebook, Twitter, Instagram, LinkedIn, YouTube, etc. with agencies, in house design

team.

• Create campaigns that leverage current events, cultural moments, and other relevant

topics to drive engagement & increase brand awareness.

Analytics and Reporting:

• Analyze and report social media metrics to identify trends, insights, and opportunities for

improvement.

• Competitor analysis and analytics.

ORM Management:

• Monitor and manage the brand's online reputation on social media.
• Respond to customer inquiries and feedback in a timely and professional manner &

escalate issues as necessary to the appropriate internal teams.

• Develop and implement strategies to address negative reviews and comments, and

work to enhance the brand's overall online reputation.

Agency management:

• Liaise with design and media agencies on the campaign; review execution to ensure

adherence to SLAs and monitor quality of execution

Presentation:

• Strong data visualization to business objective to be presented in an effective &

interesting visual format

What are we looking for?

• Should have a degree in marketing, business administration with 0-2 years of

work experience in social media marketing

• Social Media Agency side experience preferred.
• Excellent written, oral and electronic communication skills
• Ability to balance creativity and analytics

Must Haves:

• Customer-first approach: Thats the North Star. Everything we do is to make our users

investment experience better & rewarding

• Ownership: We dont just sport lab coats, but we experimenta lot. And we take

complete ownership

• Data-driven: The source of truth. Simple as that.