Social Media Executive

Job Description: Social Media Executive

Job Title: Social Media Executive
Department: Marketing / Digital Marketing
Experience: 1–3 Years
Employment Type: Full-Time
Location: Sector 87,Gurugram
Reports To: Digital Marketing Manager / Marketing Head

Job Summary

We are looking for a creative and results-driven Social Media Executive to manage and grow our social media presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X. The ideal candidate should have strong content, communication, and social media management skills, along with an understanding of current digital trends.

Key Responsibilities

• Develop and execute social media strategies aligned with business and marketing goals and reels.
• Manage day-to-day social media activities across relevant platforms.
• Create, curate, and publish engaging posts, reels, stories, videos, and other content.
• Prepare and maintain a monthly/weekly social media content calendar.
• Write creative captions, copy, hashtags, and promotional content.
• Coordinate with graphic designers, video editors, influencers, and other internal teams.
• Monitor social media trends, competitor activities, and emerging content formats.
• Respond to comments, messages, and audience interactions professionally.
• Track social media performance using platform analytics and reporting tools.
• Prepare regular performance reports covering reach, engagement, followers, leads, and other KPIs.
• Support paid social media campaigns and coordinate with the performance marketing team when required.
• Identify opportunities to increase brand awareness, engagement, and community growth.
• Ensure all published content follows brand guidelines and maintains consistent brand communication.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Business, or a related field.
• 1–3 years of experience in social media management or digital marketing.
• Strong knowledge of Instagram, Facebook, LinkedIn, YouTube, and other social platforms.
• Excellent written and verbal communication skills.
• Good understanding of social media trends, algorithms, hashtags, and engagement strategies.
• Strong copywriting and creative thinking skills.
• Basic knowledge of Canva or similar design tools is preferred.
• Basic understanding of social media analytics and performance metrics.
• Ability to manage multiple projects and meet deadlines.
• Strong attention to detail and a proactive approach.

Key Performance Indicators (KPIs)

• Social media reach and impressions
• Engagement rate
• Follower/community growth
• Content performance
• Website traffic/leads generated through social media
• Reel/video views and watch time
• Response

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person