Social Media Executive

Key Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Plan, create, and publish engaging content (posts, reels, videos, stories, etc.) across platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube.
• Manage social media calendars and ensure timely posting.
• Monitor social media trends, tools, and applications, and apply knowledge to increase effectiveness.
• Analyze paid ad campaigns (Facebook Ads, Instagram Ads, Google Ads in coordination with the marketing team).
• Engage with online community by responding to comments, DMs, and queries.
• Track performance metrics, prepare reports, and suggest improvements.
• Collaborate with designers, videographers, and influencers to create impactful campaigns.
• Support seasonal campaigns, launches, and promotions for Fleqa’s e-commerce projects.

Requirements

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or related field.
• 1–2 years of proven work experience in managing social media platforms (e-commerce/retail background preferred).
• Strong understanding of social media algorithms, trends, and analytics.
• Proficiency in using tools like Meta Business Suite, Canva, Google Analytics, or similar.
• Excellent communication and creative writing skills.
• Ability to work in a fast-paced environment and manage multiple projects.